VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

Wednesday, June 3, 2026

Tool Comparison · Wednesday, June 3, 2026

Portfolio123 vs Semrush

Portfolio123 vs Semrush: which investing tool fits your workflow? Compare pricing, features, platforms, and verdict in seconds.

Quick verdict
Portfolio123 logo

Portfolio123

Pick

portfolio123.com

Best for screeners, and data visualizations

Pricing
Free • From $25/mo
Platforms
Web, API, Desktop
VS
Semrush logo

Semrush

semrush.com

Best for app & website traffic, and sheets / excel add-ins

Pricing
Free • Paid plans available
Platforms
Web, Mobile, API

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Comparison snapshot

Attribute
Portfolio123
Semrush
Starting price
Free • From $25/mo
Free • Paid plans available
Categories covered
20
5
Web app
Yes
Yes
Mobile app
No
Yes
API access
Yes
Yes
Regions
North America, Europe
North America, Europe, APAC, LatAm, Middle East, Africa

Who should choose which?

Choose

Portfolio123 if…

  • You need real-time data, not delayed quotes
  • You need web‑based quant research terminal for building multifactor ranking systems, stock/etf screens, and complete rules‑based strategies with no programming, powered by point‑in‑time factset data and marketed as free of survivorship and look‑ahead bias.
  • You need supports realistic simulations and backtests over roughly 20 years of history for us, canadian, and european equities, with custom universes, separate buy/sell rules, position sizing, hedging, and “book of strategies” to combine and analyze correlated systems.
  • You need stock & etf coverage uses fundamentals, estimates, corporate actions, plus industry/sector classification, with “over 15,000 current us, canadian, and european stocks” and many more historical issues.

Choose

Semrush if…

  • You need a mobile app for on-the-go research
  • You need traffic analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks.
  • You need rich api suite: standard api for seo toolkit business users, trends api, listing management api for semrush local users, and map rank tracker api. current versions support api key and oauth 2.0 flows depending on endpoint family.
  • You need api consumption billed in ‘units’ per request or per line of data. historical queries cost more; some apis like listing management and map rank tracker are excluded from unit billing.

Consider alternatives if…

  • You want broader category coverage in one tool.
  • Neither pricing tier fits your budget.
See alternatives

Side-by-side feature breakdown

AttributePortfolio123Semrush
Asset types
StocksETFsClosed-End Funds
Other
Experience
BeginnerIntermediateAdvanced
BeginnerIntermediateAdvanced
Regions
North AmericaEurope
North AmericaEuropeAPACLatAmMiddle EastAfrica
Data freshness
Real-timeEnd of Day
Not specified
API access
REST
REST
Export formats
JSON
CSVExcelPDFJSON

Seen enough? Open either tool and try it now.

Pricing breakdown

Pricing details

Tool

Portfolio123

$9

Starting price

Free tierYes
Free trial

Plans & pricing

Manage (Free)Free
Retail Research Plans$25/mo
Professional / API & Data LicensesContact sales
Research Trial$9

Tool

Semrush

$139/mo

Starting price

Free tierYes
Free trial7 days

Plans & pricing

FreeFree
Pro$139/mo
Guru$249/mo
Business$499/mo
EnterpriseSubscription

Coverage overlap

Shared categories3

Categories where both tools offer overlapping coverage.

Community category leaders

ScreenersPortfolio123
Stock IdeasPortfolio123
PortfolioPortfolio123
WatchlistPortfolio123
BacktestingPortfolio123
FinancialsPortfolio123
Browse the #1 tool in 90+ categories

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Still deciding? Get hands-on with both — most plans offer a free tier or trial.

Frequently Asked Questions

What's the difference between Portfolio123 and Semrush?

Portfolio123 focuses on Screeners, Data Visualizations, and Quant while Semrush specializes in App & Website Traffic, Data APIs, and APIs & SDKs. They overlap in 3 categories, so choose based on your preferred workflow and pricing.

How much do Portfolio123 and Semrush cost?

Good news—both Portfolio123 and Semrush offer free plans. You can try each platform without commitment and only pay when you need premium features.

Can I use Portfolio123 or Semrush on my phone?

Semrush has a mobile app so you can check your research on the go. Portfolio123 is web-only, so you'll need a browser to access it from mobile devices.

Do Portfolio123 and Semrush have APIs?

Yes, both platforms offer API access for developers and quants who want to build custom integrations or automate their workflows.

Should I choose Portfolio123 or Semrush?

Choose Portfolio123 if you need Web‑based quant research terminal for building multifactor ranking systems, stock/ETF screens, and complete rules‑based strategies with no programming, powered by point‑in‑time FactSet data and marketed as free of survivorship and look‑ahead bias., and Supports realistic simulations and backtests over roughly 20 years of history for US, Canadian, and European equities, with custom universes, separate buy/sell rules, position sizing, hedging, and “Book of Strategies” to combine and analyze correlated systems.. Go with Semrush if Traffic Analytics tools to examine any website’s visitors, sources, engagement metrics, and competitive benchmarks., and Rich API suite: Standard API for SEO Toolkit Business users, Trends API, Listing Management API for Semrush Local users, and Map Rank Tracker API. Current versions support API key and OAuth 2.0 flows depending on endpoint family. better fits how you invest.

What asset classes do Portfolio123 and Semrush cover?

Both cover common asset types. Portfolio123 also includes Stocks, ETFs, and Closed-End Funds. Semrush adds coverage for Other.

Does Portfolio123 or Semrush have real-time data?

Portfolio123 offers real-time data feeds, which is essential for active traders. Semrush uses delayed or end-of-day data, which works fine for longer-term investors who don't need up-to-the-second quotes.

Can I export data from Portfolio123 and Semrush?

Semrush supports data exports to CSV, Excel, PDF, and JSON. Portfolio123 has more limited export options.

Can Portfolio123 or Semrush connect to my broker?

Portfolio123 connects with brokers for portfolio syncing. Semrush requires manual portfolio entry or data import.

Which has a better stock screener—Portfolio123 or Semrush?

Portfolio123 includes a stock screener for finding investment ideas. Semrush focuses on other analytical tools.

Can I track my portfolio with Portfolio123 or Semrush?

Portfolio123 offers portfolio tracking features. Semrush is more focused on research and analysis.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.