VOL. XCIV, NO. 247
Replacement verdicts
Curated replacements grouped by fit, tradeoffs, pricing flexibility, and platform access. Use this list to decide which Hargreaves Lansdown competitor is worth testing first.
Looking for a Hargreaves Lansdown replacement? We've profiled 6 alternatives by workflow fit, pricing flexibility, caveats, and platform access. Whether you need a free option to trial, mobile-ready workflows, or API integrations, this list helps you choose what to test first.
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Best for: UK investors looking for taxable, ISA, LISA, junior, trust, company, and pension accounts with one provider.
Watch for: UK tax residence required: New online accounts require UK tax residence. U.S. and Canadian citizens or tax residents are excluded.
Best for: Active investors who need global multi-asset access, advanced orders, APIs, and volume-based commissions.
Watch for: Commission and market-data details vary by market: The record contains separate stock, ETF, options, futures, crypto, and market-data pricing notes by region and product.
Best for: UK investors with larger or consolidated portfolios who prefer flat monthly platform fees to percentage custody charges.
Watch for: Monthly subscription required: Funded accounts pay £5.99, £14.99, or £39.99 monthly, so small portfolios may find percentage or free platforms cheaper.
Best for: UK tax residents looking for commission-free app-first investing with a free GIA, ISA, and SIPP.
Watch for: UK tax residents only: Opening requires UK tax residence and a qualifying same-name GBP account. U.S. citizens and dual nationals are not accepted.
Our ranked order by workflow overlap and quality.
Bottom line: UK investors looking for taxable, ISA, LISA, junior, trust, company, and pension accounts with one provider.
No additional capabilities listed.
No missing capabilities listed.
Transaction-priced · Fees vary by offer and jurisdiction
Bottom line: UK investors with larger or consolidated portfolios who prefer flat monthly platform fees to percentage custody charges.
No additional capabilities listed.
No missing capabilities listed.
Subscription
Bottom line: UK tax residents looking for commission-free app-first investing with a free GIA, ISA, and SIPP.
No additional capabilities listed.
No missing capabilities listed.
Transaction-priced · Fees vary by offer and jurisdiction
Bottom line: Eligible investors looking for app-first commission-free stock and ETF execution with multi-currency Invest accounts.
No additional capabilities listed.
Transaction-priced · Fees vary by offer and jurisdiction
Bottom line: UK and European investors who want a multi-currency app for stocks, ETFs, funds, bonds, and investment plans.
Transaction-priced · Fees vary by offer and jurisdiction
Bottom line: Active investors who need global multi-asset access, advanced orders, APIs, and volume-based commissions.
Transaction-priced · Fees vary by offer and jurisdiction
AJ Bell is the closest drop-in replacement with overlapping coverage in Brokerage, Portfolio, and Watchlist while adding Share custody is 0.25% with monthly caps from £2.50 to £10 depending on the account wrapper. and Fund custody is generally 0.25% on the first £250,000, 0.10% on the next £250,000, then zero. features (workflow overlap ~100%).
Round out your stack with new coverage areas like AI Research, Stock Ideas, ETF Analysis, and Fund Analysis.
Most shared categories across the top matches.
Categories the alternatives add beyond Hargreaves Lansdown.
Free to start
0/6
0 of 6 start free, which Hargreaves Lansdown does not.
Paid plans from
Not listed
No comparable monthly prices are listed for these alternatives.
Mobile app
6 of 6
6 have a mobile app, like Hargreaves Lansdown.
API access
1 of 6
1 expose an API or data feed, usually on a paid plan.
Hands-on tested
1 of 6
1 tested hands-on. 1 are analyst picks.
Coverage overlap
90%
Average share of Hargreaves Lansdown categories each alternative covers.
AJ Bell, interactive investor, and Freetrade share the most workflows with Hargreaves Lansdown, in that order. Start with the one whose Keep list matches what you use daily.
Between them the top matches cover Advanced Order Types, Brokerage, Downloadable Tax Reports, Portfolio, and Watchlist. Hargreaves Lansdown workflows in those areas move over as they are. The Lose column on each card names what does not.
Missing an alternative, or is a listing out of date? Tell me and I will look.
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.