VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

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Tool Comparison

ETF Database (ETFdb) vs Google Finance comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Database (ETFdb) adds ETF Screeners, ETF Comparison, ETF Performance, ETF Fundamentals, ETF Valuation, Which ETF includes this Stock?, and Money Flow coverage that Google Finance skips.

Google Finance includes Portfolio, News, Stock Comparison, Data Visualizations, and Financials categories that ETF Database (ETFdb) omits.

In depth comparison

ETF Database (ETFdb) logo

ETF Database (ETFdb)

etfdb.com

Hands-on review

ETFdb is a web-based research platform covering the U.S. ETF universe. A free account allows access to the screener and basic tools, while the Pro plan ($199/year, 14-day trial) unlocks CSV exports, full holdings, extended fund-flow horizons, ESG fields, and proprietary Realtime Ratings. Market data is provided with a 15-minute delay via Barchart, and ESG metrics come from MSCI.

Platforms

Web

Pricing

FreeSubscription

Quick highlights

  • Advanced ETF Screener with filters across expenses, dividends, liquidity, returns, ESG, fund flows, risk, holdings, taxes, and technical factors, covering 2,000+ ETFs.
  • CSV export of screener results and tables is available to Pro subscribers.
  • Realtime Ratings system that grades ETFs on liquidity, expenses, performance, volatility, dividends, and concentration, with one A+ per category.
  • Fund flow analytics with horizons ranging from 1 week to 5 years, available through Pro Data.
  • Integrated ESG metrics from MSCI, with the Pro plan unlocking all 77 ESG fields.

Community votes (overall)

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Google Finance logo

Google Finance

google.com

Editor’s pick Hands-on review

Free web portal for quotes, charts, news, watchlists, and simple portfolio tracking. Portfolios can include stocks, mutual funds, ETFs, and crypto, with returns shown using time-weighted calculations. Data freshness varies by source: some exchanges stream in real time, while others are delayed (e.g., 15 minutes for many equities, 10 minutes for CME futures, end-of-day for mutual funds). Currency and crypto quotes update every few minutes. Google Sheets supports the GOOGLEFINANCE() function for live data pulls, though no public REST API is offered.

Platforms

Web

Pricing

Free

Quick highlights

  • Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
  • Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
  • Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
  • Interactive charts, quotes, and aggregated financial news across global markets.
  • Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.

Community votes (overall)

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Where they differ

ETF Database (ETFdb)

Distinct strengths include:

ETF ScreenersETF ComparisonETF PerformanceETF FundamentalsETF ValuationWhich ETF includes this Stock?Money Flow
  • Advanced ETF Screener with filters across expenses, dividends, liquidity, returns, ESG, fund flows, risk, holdings, taxes, and technical factors, covering 2,000+ ETFs.
  • CSV export of screener results and tables is available to Pro subscribers.
  • Realtime Ratings system that grades ETFs on liquidity, expenses, performance, volatility, dividends, and concentration, with one A+ per category.
  • Fund flow analytics with horizons ranging from 1 week to 5 years, available through Pro Data.

Google Finance

Distinct strengths include:

PortfolioNewsStock ComparisonData VisualizationsFinancials
  • Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
  • Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
  • Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
  • Interactive charts, quotes, and aggregated financial news across global markets.

Feature-by-feature breakdown

AttributeETF Database (ETFdb)Google Finance
Categories

Which research workflows each platform targets

Shared: ETF Overview, ETF Holdings, Watchlist

Unique: ETF Screeners, ETF Comparison, ETF Performance, ETF Fundamentals, ETF Valuation, Which ETF includes this Stock?, Money Flow

Shared: ETF Overview, ETF Holdings, Watchlist

Unique: Portfolio, News, Stock Comparison, Data Visualizations, Financials

Asset types

Supported asset classes and universes

ETFs

Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web

Web

Pricing

High-level pricing models

Free, Subscription

Free

Key features

Core capabilities called out by each vendor

Unique

  • Advanced ETF Screener with filters across expenses, dividends, liquidity, returns, ESG, fund flows, risk, holdings, taxes, and technical factors, covering 2,000+ ETFs.
  • CSV export of screener results and tables is available to Pro subscribers.
  • Realtime Ratings system that grades ETFs on liquidity, expenses, performance, volatility, dividends, and concentration, with one A+ per category.
  • Fund flow analytics with horizons ranging from 1 week to 5 years, available through Pro Data.
  • Integrated ESG metrics from MSCI, with the Pro plan unlocking all 77 ESG fields.
  • Holdings analytics including number of holdings, and concentration metrics (% in top 10/15/50); Pro includes access to full holdings lists.

Unique

  • Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
  • Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
  • Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
  • Interactive charts, quotes, and aggregated financial news across global markets.
  • Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.
  • Google Sheets integration via =GOOGLEFINANCE() for fetching current and historical data (with limits on coverage, frequency, and history depth).
Tested

Verified by hands-on testing inside Find My Moat

Yes

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Frequently Asked Questions

Which workflows do ETF Database (ETFdb) and Google Finance both support?

Both platforms cover ETF Overview, ETF Holdings, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Database (ETFdb) and Google Finance require subscriptions?

Both ETF Database (ETFdb) and Google Finance keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Database (ETFdb) and Google Finance?

Both ETF Database (ETFdb) and Google Finance prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Database (ETFdb) differentiates itself with Advanced ETF Screener with filters across expenses, dividends, liquidity, returns, ESG, fund flows, risk, holdings, taxes, and technical factors, covering 2,000+ ETFs., CSV export of screener results and tables is available to Pro subscribers., and Realtime Ratings system that grades ETFs on liquidity, expenses, performance, volatility, dividends, and concentration, with one A+ per category., whereas Google Finance stands out for Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)..

Keep exploring

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.