VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Monday, December 29, 2025
Stock Comparison
Baidu, Inc. vs Amazon.com, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Baidu, Inc.
9888 · The Stock Exchange of Hong Kong Limited
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Baidu, Inc.'s moat claims, evidence, and risks.
View 9888 analysisAmazon.com, Inc.
AMZN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Amazon.com, Inc.'s moat claims, evidence, and risks.
View AMZN analysisComparison highlights
- Moat score gap: Amazon.com, Inc. leads (87 / 100 vs 71 / 100 for Baidu, Inc.).
- Segment focus: Baidu, Inc. has 4 segments (54.5% in Online Marketing (Search & Feed Ads)); Amazon.com, Inc. has 4 segments (73.5% in Amazon Stores (Retail, Marketplace, Prime Subscriptions)).
- Primary market structure: Quasi-Monopoly vs Oligopoly. Pricing power: Moderate vs Moderate.
- Moat breadth: Baidu, Inc. has 10 moat types across 4 domains; Amazon.com, Inc. has 10 across 4.
Primary market context
Baidu, Inc.
Online Marketing (Search & Feed Ads)
Chinese-language search and feed-based online marketing services
Mainland China
Advertisers (SMEs and larger enterprises) buying performance-based and feed ads
Search + feed platform operator / ad marketplace
54.5%
Amazon.com, Inc.
Amazon Stores (Retail, Marketplace, Prime Subscriptions)
US retail ecommerce marketplace and online retail (integrated fulfillment + membership shipping)
United States
Consumers and third-party merchants
Marketplace operator, retailer, and fulfillment provider
73.5%
Side-by-side metrics
Moat coverage
Shared moat types
Baidu, Inc. strengths
Amazon.com, Inc. strengths
Segment mix
Baidu, Inc. segments
Full profile >Online Marketing (Search & Feed Ads)
Quasi-Monopoly
AI Cloud (IaaS/PaaS/SaaS + GenAI APIs)
Oligopoly
Intelligent Driving & Other Growth Initiatives
Oligopoly
iQIYI (Online Entertainment)
Oligopoly
Amazon.com, Inc. segments
Full profile >Amazon Web Services (AWS)
Oligopoly
Amazon Stores (Retail, Marketplace, Prime Subscriptions)
Oligopoly
Advertising Services (Amazon Ads / Retail Media)
Oligopoly
Other (healthcare, content licensing/distribution, shipping services, co-branded credit card agreements, etc.)
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.