VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Monday, December 29, 2025
Stock Comparison
Amazon.com, Inc. vs Yum China Holdings, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Amazon.com, Inc.
AMZN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Amazon.com, Inc.'s moat claims, evidence, and risks.
View AMZN analysisYum China Holdings, Inc.
YUMC · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Yum China Holdings, Inc.'s moat claims, evidence, and risks.
View YUMC analysisComparison highlights
- Moat score gap: Amazon.com, Inc. leads (87 / 100 vs 75 / 100 for Yum China Holdings, Inc.).
- Segment focus: Amazon.com, Inc. has 4 segments (73.5% in Amazon Stores (Retail, Marketplace, Prime Subscriptions)); Yum China Holdings, Inc. has 3 segments (75.3% in KFC).
- Moat breadth: Amazon.com, Inc. has 10 moat types across 4 domains; Yum China Holdings, Inc. has 7 across 3.
Primary market context
Amazon.com, Inc.
Amazon Stores (Retail, Marketplace, Prime Subscriptions)
US retail ecommerce marketplace and online retail (integrated fulfillment + membership shipping)
United States
Consumers and third-party merchants
Marketplace operator, retailer, and fulfillment provider
73.5%
Yum China Holdings, Inc.
KFC
Quick-service restaurants (QSR), chicken-focused, in China
China
Consumers (end-users) via dine-in, takeaway and delivery
Brand owner/operator (company-owned + franchised restaurants)
75.3%
Side-by-side metrics
Moat coverage
Shared moat types
Amazon.com, Inc. strengths
Yum China Holdings, Inc. strengths
Segment mix
Amazon.com, Inc. segments
Full profile >Amazon Web Services (AWS)
Oligopoly
Amazon Stores (Retail, Marketplace, Prime Subscriptions)
Oligopoly
Advertising Services (Amazon Ads / Retail Media)
Oligopoly
Other (healthcare, content licensing/distribution, shipping services, co-branded credit card agreements, etc.)
Competitive
Yum China Holdings, Inc. segments
Full profile >KFC
Oligopoly
Pizza Hut
Competitive
All Other Segments (Emerging brands, delivery & e-commerce)
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.