VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Monday, December 29, 2025
Stock Comparison
Brown-Forman Corporation vs WiseTech Global Limited
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Brown-Forman Corporation
BF.B · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown-Forman Corporation's moat claims, evidence, and risks.
View BF.B analysisWiseTech Global Limited
WTC · ASX
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into WiseTech Global Limited's moat claims, evidence, and risks.
View WTC analysisComparison highlights
- Moat score gap: WiseTech Global Limited leads (86 / 100 vs 72 / 100 for Brown-Forman Corporation).
- Segment focus: Brown-Forman Corporation has 5 segments (71.1% in Whiskey); WiseTech Global Limited has 3 segments (87.6% in CargoWise).
- Moat breadth: Brown-Forman Corporation has 4 moat types across 2 domains; WiseTech Global Limited has 6 across 2.
Primary market context
Brown-Forman Corporation
Whiskey
Premium-and-above whiskey spirits (American whiskey and import whiskies)
Global
Consumer (off-premise and on-premise via distributors/retailers)
Brand owner / distiller / marketer
71.1%
WiseTech Global Limited
CargoWise
Enterprise logistics execution software for freight forwarders, customs brokers and 3PLs (CargoWise platform)
Global
Logistics service providers (freight forwarders, customs brokers, 3PLs)
SaaS software platform vendor
87.6%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Brown-Forman Corporation strengths
WiseTech Global Limited strengths
Segment mix
Brown-Forman Corporation segments
Full profile >Whiskey
Oligopoly
Ready-to-Drink (RTD/RTP)
Competitive
Tequila
Oligopoly
Rest of Portfolio (Other Branded Spirits)
Competitive
Non-branded and Bulk
Competitive
WiseTech Global Limited segments
Full profile >CargoWise
Oligopoly
Non-CargoWise acquired platforms (legacy)
Competitive
e2open (multi-enterprise supply chain applications & network; acquired)
Oligopoly
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.