VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Thursday, January 8, 2026
Stock Comparison
Rollins, Inc. vs Xero Limited
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Rollins, Inc.
ROL · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Rollins, Inc.'s moat claims, evidence, and risks.
View ROL analysisXero Limited
XRO · Australian Securities Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Xero Limited's moat claims, evidence, and risks.
View XRO analysisComparison highlights
- Moat score gap: Xero Limited leads (71 / 100 vs 70 / 100 for Rollins, Inc.).
- Segment focus: Rollins, Inc. has 4 segments (45.3% in Residential Pest Control); Xero Limited has 2 segments.
- Primary market structure: Competitive vs Oligopoly. Pricing power: Moderate vs Moderate.
- Moat breadth: Rollins, Inc. has 8 moat types across 4 domains; Xero Limited has 7 across 3.
Primary market context
Rollins, Inc.
Residential Pest Control
Residential pest control services
Global (primarily United States)
Households
Service provider
45.3%
Xero Limited
Core Accounting Subscription Platform
Cloud accounting software for small businesses and their advisors
Global
SMB; accountants & bookkeepers
Software platform (SaaS)
Side-by-side metrics
Moat coverage
Shared moat types
Rollins, Inc. strengths
Xero Limited strengths
Segment mix
Rollins, Inc. segments
Full profile >Residential Pest Control
Competitive
Commercial Pest Control
Competitive
Termite & Ancillary Services
Competitive
Franchise & Other
Competitive
Xero Limited segments
Full profile >Core Accounting Subscription Platform
Oligopoly
Platform Services (Payments, Payroll, App Ecosystem)
Competitive
Want the full wide moat stocks list?
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View the moat stocks listLooking for expansion-stage stocks?
Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.