VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
Aon plc vs Etsy, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Aon plc
AON · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Etsy, Inc.
ETSY · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Comparison highlights
- Moat score gap: Aon plc leads (70 / 100 vs 66 / 100 for Etsy, Inc.).
- Segment focus: Aon plc has 2 segments (67% in Risk Capital); Etsy, Inc. has 2 segments (72% in Marketplace Platform (transaction fees + payments processing + listing fees)).
- Primary market structure: Oligopoly vs Competitive. Pricing power: Moderate vs Moderate.
- Moat breadth: Aon plc has 6 moat types across 3 domains; Etsy, Inc. has 6 across 3.
Primary market context
Aon plc
Risk Capital
Large-account commercial insurance & reinsurance brokerage and risk advisory
Global
Enterprises, insurers, reinsurers
Intermediary/advisor
67%
Etsy, Inc.
Marketplace Platform (transaction fees + payments processing + listing fees)
Specialty e-commerce marketplaces (handmade/unique goods and resale fashion)
Global
Consumers and independent sellers
Two-sided marketplace operator and payments facilitator
72%
Side-by-side metrics
Moat coverage
Shared moat types
Aon plc strengths
Etsy, Inc. strengths
Segment mix
Aon plc segments
Full profile >Risk Capital
Oligopoly
Human Capital
Oligopoly
Etsy, Inc. segments
Full profile >Marketplace Platform (transaction fees + payments processing + listing fees)
Competitive
Seller Services (on-site advertising + shipping labels + other)
Quasi-Monopoly
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