VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
American Express Company vs Alphabet Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
American Express Company
AXP · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into American Express Company's moat claims, evidence, and risks.
View AXP analysisAlphabet Inc.
GOOGL · The Nasdaq Stock Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Alphabet Inc.'s moat claims, evidence, and risks.
View GOOGL analysisComparison highlights
- Moat score gap: Alphabet Inc. leads (86 / 100 vs 52 / 100 for American Express Company).
- Segment focus: American Express Company has 4 segments (47.5% in U.S. Consumer Services (USCS)); Alphabet Inc. has 6 segments (56.6% in Google Search & other (Advertising)).
- Primary market structure: Competitive vs Quasi-Monopoly. Pricing power: n/a vs Strong.
- Moat breadth: American Express Company has 8 moat types across 3 domains; Alphabet Inc. has 10 across 4.
Primary market context
American Express Company
U.S. Consumer Services (USCS)
U.S. premium consumer card issuing (charge and credit) and attached consumer banking and financing
United States
Consumers
Issuer (proprietary cards) and consumer lender/services
47.5%
Alphabet Inc.
Google Search & other (Advertising)
Search advertising (intent-based digital ads)
Global
Advertisers (SMB to enterprise)
Ad platform / publisher
56.6%
Side-by-side metrics
Moat coverage
Shared moat types
American Express Company strengths
Alphabet Inc. strengths
Segment mix
American Express Company segments
Full profile >U.S. Consumer Services (USCS)
Competitive
Commercial Services (CS)
Competitive
International Card Services (ICS)
Competitive
Global Merchant and Network Services (GMNS)
Oligopoly
Alphabet Inc. segments
Full profile >Google Search & other (Advertising)
Quasi-Monopoly
YouTube (Advertising)
Oligopoly
Google Network (Advertising)
Competitive
Google Subscriptions, Platforms & Devices
Quasi-Monopoly
Google Cloud
Oligopoly
Other Bets
Competitive
Want the full wide moat stocks list?
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.