VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Monday, December 29, 2025
Stock Comparison
Brown-Forman Corporation vs Prosus N.V.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Brown-Forman Corporation
BF.B · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown-Forman Corporation's moat claims, evidence, and risks.
View BF.B analysisProsus N.V.
PRX · Euronext Amsterdam
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Comparison highlights
- Moat score gap: Brown-Forman Corporation leads (72 / 100 vs 49 / 100 for Prosus N.V.).
- Segment focus: Brown-Forman Corporation has 5 segments (71.1% in Whiskey); Prosus N.V. has 5 segments (40.3% in Etail (eMAG marketplace + fulfillment)).
- Primary market structure: Oligopoly vs Competitive. Pricing power: Strong vs Weak.
- Moat breadth: Brown-Forman Corporation has 4 moat types across 2 domains; Prosus N.V. has 7 across 3.
Primary market context
Brown-Forman Corporation
Whiskey
Premium-and-above whiskey spirits (American whiskey and import whiskies)
Global
Consumer (off-premise and on-premise via distributors/retailers)
Brand owner / distiller / marketer
71.1%
Prosus N.V.
Etail (eMAG marketplace + fulfillment)
Online retail marketplace and fulfillment in Central & Eastern Europe
Romania, Hungary and other CEE markets
Consumers; marketplace sellers; brands
Marketplace + first-party retail + logistics
40.3%
Side-by-side metrics
Moat coverage
Shared moat types
Brown-Forman Corporation strengths
Prosus N.V. strengths
Segment mix
Brown-Forman Corporation segments
Full profile >Whiskey
Oligopoly
Ready-to-Drink (RTD/RTP)
Competitive
Tequila
Oligopoly
Rest of Portfolio (Other Branded Spirits)
Competitive
Non-branded and Bulk
Competitive
Prosus N.V. segments
Full profile >Food Delivery (iFood ecosystem + delivery investments)
Oligopoly
Classifieds (OLX Group)
Oligopoly
Payments & Fintech (PayU, Iyzico)
Competitive
Etail (eMAG marketplace + fulfillment)
Competitive
Ecosystem & Other ecommerce (cross-portfolio synergies, ventures)
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.