VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Monday, December 29, 2025
Stock Comparison
Booking Holdings Inc. vs MercadoLibre, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Booking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisMercadoLibre, Inc.
MELI · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into MercadoLibre, Inc.'s moat claims, evidence, and risks.
View MELI analysisComparison highlights
- Moat score gap: Booking Holdings Inc. leads (77 / 100 vs 73 / 100 for MercadoLibre, Inc.).
- Segment focus: Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)); MercadoLibre, Inc. has 2 segments (58.5% in Commerce (Marketplace, logistics, ads, classifieds)).
- Moat breadth: Booking Holdings Inc. has 5 moat types across 4 domains; MercadoLibre, Inc. has 6 across 4.
Primary market context
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
MercadoLibre, Inc.
Commerce (Marketplace, logistics, ads, classifieds)
Latin American e-commerce marketplace and commerce services (online marketplace, 1P retail, fulfillment/logistics, advertising)
Latin America (Brazil, Mexico, Argentina and other countries)
Consumers (buyers) and merchants/brands (sellers), including MSMEs
Marketplace operator + retailer + logistics orchestrator
58.5%
Side-by-side metrics
Moat coverage
Shared moat types
Booking Holdings Inc. strengths
MercadoLibre, Inc. strengths
Segment mix
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
MercadoLibre, Inc. segments
Full profile >Commerce (Marketplace, logistics, ads, classifieds)
Oligopoly
Fintech (Mercado Pago & credit)
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.