VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, January 7, 2026
Stock Comparison
The Coca-Cola Company vs Eli Lilly and Company
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
The Coca-Cola Company
KO · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Coca-Cola Company's moat claims, evidence, and risks.
View KO analysisEli Lilly and Company
LLY · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Eli Lilly and Company's moat claims, evidence, and risks.
View LLY analysisComparison highlights
- Moat score gap: The Coca-Cola Company leads (79 / 100 vs 66 / 100 for Eli Lilly and Company).
- Segment focus: The Coca-Cola Company has 6 segments (39.6% in North America); Eli Lilly and Company has 5 segments (65.5% in Cardiometabolic Health).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Moderate vs Strong.
- Moat breadth: The Coca-Cola Company has 7 moat types across 3 domains; Eli Lilly and Company has 5 across 2.
Primary market context
The Coca-Cola Company
North America
Nonalcoholic ready-to-drink beverages
North America (primarily United States and Canada)
Retailers, foodservice, and consumers
Brand owner and concentrate/syrup producer; system marketing leadership
39.6%
Eli Lilly and Company
Cardiometabolic Health
Branded cardiometabolic pharmaceuticals (type 2 diabetes, obesity, and related metabolic/cardiovascular conditions; especially incretin therapies)
Global
Patients via prescribers; payers/PBMs; wholesaler & pharmacy channels
Drug developer, manufacturer, and marketer
65.5%
Side-by-side metrics
Moat coverage
Shared moat types
The Coca-Cola Company strengths
Eli Lilly and Company strengths
Segment mix
The Coca-Cola Company segments
Full profile >Europe, Middle East & Africa
Oligopoly
Latin America
Oligopoly
North America
Oligopoly
Asia Pacific
Oligopoly
Global Ventures
Competitive
Bottling Investments
Competitive
Eli Lilly and Company segments
Full profile >Cardiometabolic Health
Oligopoly
Oncology
Competitive
Immunology
Competitive
Neuroscience
Competitive
Other
Competitive
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Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.