VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

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Saturday, January 3, 2026

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Stock Comparison

Marriott International, Inc. vs Xero Limited

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Marriott International, Inc.

MAR · NASDAQ

Market cap (USD)$83.6B

Gross margin (TTM)21.7%

Operating margin (TTM)15.9%

Net margin (TTM)10.1%

SectorConsumer

IndustryTravel Lodging

CountryUS

Data as of2026-01-01

Moat score

72/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Marriott International, Inc.'s moat claims, evidence, and risks.

View MAR analysis

Xero Limited

XRO · Australian Securities Exchange

Market cap (USD)—

Gross margin (TTM)—

Operating margin (TTM)—

Net margin (TTM)—

SectorTechnology

Industry—

CountryNZ

Data as of2026-01-02

Moat score

71/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Xero Limited's moat claims, evidence, and risks.

View XRO analysis

Comparison highlights

Moat score gap: Marriott International, Inc. leads (72 / 100 vs 71 / 100 for Xero Limited).
Primary market structure: Competitive vs Oligopoly. Pricing power: Moderate vs Moderate.
Moat breadth: Marriott International, Inc. has 4 moat types across 3 domains; Xero Limited has 7 across 3.

Primary market context

Marriott International, Inc.

U.S. & Canada Lodging Platform

Market

Branded hotel franchising & management platform (including loyalty and reservation systems)

Geography

U.S. & Canada

Customer

Two-sided: travelers (guests) and hotel owners (franchisees/owners of managed properties)

Role

Brand owner / franchisor / manager; operator of reservation, loyalty, and marketing systems

Xero Limited

Core Accounting Subscription Platform

Market

Cloud accounting software for small businesses and their advisors

Geography

Global

Customer

SMB; accountants & bookkeepers

Role

Software platform (SaaS)

Side-by-side metrics

Marriott International, Inc.

Xero Limited

Ticker / Exchange

MAR - NASDAQ

XRO - Australian Securities Exchange

Market cap (USD)

$83.6B

n/a

Gross margin (TTM)

21.7%

n/a

Operating margin (TTM)

15.9%

n/a

Net margin (TTM)

10.1%

n/a

Sector

Consumer

Technology

Industry

Travel Lodging

n/a

HQ country

Primary segment

U.S. & Canada Lodging Platform

Core Accounting Subscription Platform

Market structure

Competitive

Oligopoly

Market share

16%-18% (reported)

n/a

HHI estimate

n/a

Pricing power

Moderate

Moat score

72 / 100

71 / 100

Moat domains

Demand, Network, Supply

Demand, Network, Financial

Last update

2026-01-01

2026-01-02

Moat coverage

Shared moat types

Two Sided Network

Marriott International, Inc. strengths

Brand TrustDistribution ControlLong Term Contracts

Xero Limited strengths

Data Workflow LockinSwitching Costs GeneralBenchmark Pricing PowerInteroperability HubEcosystem ComplementsSuite Bundling

Segment mix

Marriott International, Inc. segments

Full profile >

U.S. & Canada Lodging Platform

Competitive

n/a

International Lodging Platform

Competitive

n/a

Xero Limited segments

Full profile >

Core Accounting Subscription Platform

Oligopoly

n/a

Platform Services (Payments, Payroll, App Ecosystem)

Competitive

n/a

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.