VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

NO ADVICE

Wednesday, January 7, 2026

Stock Comparison

NIKE, Inc. vs Rollins, Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

NIKE, Inc.

NKE · New York Stock Exchange

Market cap (USD)$95.4B
Gross margin (TTM)41.1%
Operating margin (TTM)6.5%
Net margin (TTM)5.4%
SectorConsumer
IndustryApparel - Footwear & Accessories
CountryUS
Data as of2025-12-23
Moat score
70/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into NIKE, Inc.'s moat claims, evidence, and risks.

View NKE analysis

Rollins, Inc.

ROL · New York Stock Exchange

Market cap (USD)$28.6B
Gross margin (TTM)52.9%
Operating margin (TTM)19.5%
Net margin (TTM)14%
SectorIndustrials
IndustryPersonal Products & Services
CountryUS
Data as of2026-01-05
Moat score
70/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Rollins, Inc.'s moat claims, evidence, and risks.

View ROL analysis

Comparison highlights

  • Moat score: both at 70 / 100.
  • Segment focus: NIKE, Inc. has 3 segments (57.8% in Wholesale); Rollins, Inc. has 4 segments (45.3% in Residential Pest Control).
  • Moat breadth: NIKE, Inc. has 6 moat types across 4 domains; Rollins, Inc. has 8 across 4.

Primary market context

NIKE, Inc.

Wholesale

Market

Branded athletic & casual footwear/apparel wholesale distribution

Geography

Global

Customer

Retailers, distributors, licensees

Role

Brand owner / wholesaler

Revenue share

57.8%

Rollins, Inc.

Residential Pest Control

Market

Residential pest control services

Geography

Global (primarily United States)

Customer

Households

Role

Service provider

Revenue share

45.3%

Side-by-side metrics

NIKE, Inc.
Rollins, Inc.
Ticker / Exchange
NKE - New York Stock Exchange
ROL - New York Stock Exchange
Market cap (USD)
$95.4B
$28.6B
Gross margin (TTM)
41.1%
52.9%
Operating margin (TTM)
6.5%
19.5%
Net margin (TTM)
5.4%
14%
Sector
Consumer
Industrials
Industry
Apparel - Footwear & Accessories
Personal Products & Services
HQ country
US
US
Primary segment
Wholesale
Residential Pest Control
Market structure
Competitive
Competitive
Market share
n/a
n/a
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
70 / 100
70 / 100
Moat domains
Demand, Supply, Network, Legal
Demand, Supply, Legal, Financial
Last update
2025-12-23
2026-01-05

Moat coverage

Shared moat types

Brand Trust

NIKE, Inc. strengths

Procurement InertiaScale Economies Unit CostDistribution ControlEcosystem ComplementsIP Choke Point

Rollins, Inc. strengths

Service Field NetworkOperational ExcellenceData Workflow LockinCompliance AdvantageInstalled Base ConsumablesFloat PrepaymentContractual Exclusivity

Segment mix

NIKE, Inc. segments

Full profile >

Wholesale

Competitive

57.8%

Direct to Consumer (DTC)

Competitive

42.1%

Brand licensing & other

Competitive

0.2%

Rollins, Inc. segments

Full profile >

Residential Pest Control

Competitive

45.3%

Commercial Pest Control

Competitive

33.2%

Termite & Ancillary Services

Competitive

20.3%

Franchise & Other

Competitive

1.2%

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

View the moat stocks list

Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

View expansion-stage stocks

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.