VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Saturday, January 3, 2026
Stock Comparison
Philip Morris International Inc. vs Xero Limited
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Philip Morris International Inc.
PM · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Philip Morris International Inc.'s moat claims, evidence, and risks.
View PM analysisXero Limited
XRO · Australian Securities Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Xero Limited's moat claims, evidence, and risks.
View XRO analysisComparison highlights
- Moat score gap: Philip Morris International Inc. leads (84 / 100 vs 71 / 100 for Xero Limited).
- Segment focus: Philip Morris International Inc. has 3 segments (61.3% in Combustible Tobacco); Xero Limited has 2 segments.
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Philip Morris International Inc. has 6 moat types across 3 domains; Xero Limited has 7 across 3.
Primary market context
Philip Morris International Inc.
Combustible Tobacco
International combustible tobacco (primarily cigarettes)
Global (primarily ex-U.S.)
Adult smokers; distributors/wholesalers and retail channels
Branded manufacturer and distributor
61.3%
Xero Limited
Core Accounting Subscription Platform
Cloud accounting software for small businesses and their advisors
Global
SMB; accountants & bookkeepers
Software platform (SaaS)
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Philip Morris International Inc. strengths
Xero Limited strengths
Segment mix
Philip Morris International Inc. segments
Full profile >Combustible Tobacco
Oligopoly
Smoke-Free Products
Oligopoly
Wellness & Healthcare
Competitive
Xero Limited segments
Full profile >Core Accounting Subscription Platform
Oligopoly
Platform Services (Payments, Payroll, App Ecosystem)
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.