VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

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Saturday, January 3, 2026

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Stock Comparison

Reckitt Benckiser Group plc vs Xero Limited

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Reckitt Benckiser Group plc

RKT · London Stock Exchange

Market cap (USD)$40.2B

Gross margin (TTM)60.6%

Operating margin (TTM)19.2%

Net margin (TTM)9.3%

SectorConsumer

IndustryHousehold & Personal Products

CountryGB

Data as of2025-12-28

Moat score

63/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Reckitt Benckiser Group plc's moat claims, evidence, and risks.

View RKT analysis

Xero Limited

XRO · Australian Securities Exchange

Market cap (USD)—

Gross margin (TTM)—

Operating margin (TTM)—

Net margin (TTM)—

SectorTechnology

Industry—

CountryNZ

Data as of2026-01-02

Moat score

71/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Xero Limited's moat claims, evidence, and risks.

View XRO analysis

Comparison highlights

Moat score gap: Xero Limited leads (71 / 100 vs 63 / 100 for Reckitt Benckiser Group plc).
Segment focus: Reckitt Benckiser Group plc has 3 segments (70.8% in Core Reckitt); Xero Limited has 2 segments.
Moat breadth: Reckitt Benckiser Group plc has 5 moat types across 3 domains; Xero Limited has 7 across 3.

Primary market context

Reckitt Benckiser Group plc

Core Reckitt

Market

Branded consumer health and hygiene (self-care OTC, intimate wellness, germ protection, household care)

Geography

Global

Customer

Consumers via mass retail, e-commerce and pharmacy channels

Role

Branded consumer goods manufacturer / brand owner

Revenue share

70.8%

Xero Limited

Core Accounting Subscription Platform

Market

Cloud accounting software for small businesses and their advisors

Geography

Global

Customer

SMB; accountants & bookkeepers

Role

Software platform (SaaS)

Side-by-side metrics

Reckitt Benckiser Group plc

Xero Limited

Ticker / Exchange

RKT - London Stock Exchange

XRO - Australian Securities Exchange

Market cap (USD)

$40.2B

n/a

Gross margin (TTM)

60.6%

n/a

Operating margin (TTM)

19.2%

n/a

Net margin (TTM)

9.3%

n/a

Sector

Consumer

Technology

Industry

Household & Personal Products

n/a

HQ country

Primary segment

Core Reckitt

Core Accounting Subscription Platform

Market structure

Oligopoly

Market share

n/a

HHI estimate

n/a

Pricing power

Moderate

Moat score

63 / 100

71 / 100

Moat domains

Demand, Legal, Supply

Demand, Network, Financial

Last update

2025-12-28

2026-01-02

Moat coverage

Shared moat types

No overlap yet.

Reckitt Benckiser Group plc strengths

Brand TrustRegulated Standards PipeScope EconomiesScale Economies Unit CostDesign In Qualification

Xero Limited strengths

Data Workflow LockinSwitching Costs GeneralTwo Sided NetworkBenchmark Pricing PowerInteroperability HubEcosystem ComplementsSuite Bundling

Segment mix

Reckitt Benckiser Group plc segments

Full profile >

Core Reckitt

Oligopoly

70.8%

Essential Home

Competitive

14.3%

Mead Johnson Nutrition

Oligopoly

14.9%

Xero Limited segments

Full profile >

Core Accounting Subscription Platform

Oligopoly

n/a

Platform Services (Payments, Payroll, App Ecosystem)

Competitive

n/a

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.