VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Saturday, September 27, 2025
Investors comparing Sensor Tower and Trackly will find that Both Sensor Tower and Trackly concentrate on APIs & SDKs workflows, making them natural alternatives for similar investment research jobs. Sensor Tower leans into App & Website Traffic, which can be decisive for teams that need depth over breadth. Trackly stands out with Alerts, Regulatory Filings Monitoring, and Webhooks that the competition lacks. Use the feature-by-feature table to inspect unique capabilities and confirm which roadmap best maps to your process.
Head-to-head
Sensor Tower vs Trackly
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
- Sensor Tower adds App & Website Traffic coverage that Trackly skips.
- Trackly includes Alerts, Regulatory Filings Monitoring, and Webhooks categories that Sensor Tower omits.
- Sensor Tower highlights: App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..
- Trackly is known for: Visual change summaries in email (diff highlights) with interactive compare UI., Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc., and Track just part of a page using a CSS selector (partial‑section monitoring)..
Sensor Tower
sensortower.com
Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.
Categories
Platforms
Pricing
Quick highlights
- App download estimates and advertising intelligence, with insights into audience and market share.
- App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
- Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
- Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
- Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.
Trackly
trackly.io
Website & PDF change‑detection for business users (legal, banking, competitive intel). Features include visual diffs in email, partial‑page CSS selection, noise filtering (“Ignore small changes”), hourly/daily/weekly schedules, bulk CSV/Excel import, team workflows, and enterprise‑grade unblocking. An authenticated REST API and change‑notification webhook are available on paid plans/enterprise. Not a finance‑data provider per se; commonly used to watch IR pages, regulators, central banks, fee/terms pages, and other sources relevant to investing workflows. Pricing shows 30‑day trial and a free plan (3 tracks). Enterprise starts “from $229/mo” (annual) with 10 seats; support articles mention up to ~2,000–5,000+ tracks depending on quote. No native broker/data integrations disclosed.
Platforms
Pricing
Quick highlights
- Visual change summaries in email (diff highlights) with interactive compare UI.
- Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc.
- Track just part of a page using a CSS selector (partial‑section monitoring).
- Schedules: hourly, daily, or weekly checks; multiple recipients per track.
- Bulk import (CSV/Excel) and assisted onboarding for large lists.
Shared focus areas
Both platforms align on these research themes, so you can stay within one workflow when your use case involves them.
Where they differ
Sensor Tower
Distinct strengths include:
- App download estimates and advertising intelligence, with insights into audience and market share.
- App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
- Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
- Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
Trackly
Distinct strengths include:
- Visual change summaries in email (diff highlights) with interactive compare UI.
- Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc.
- Track just part of a page using a CSS selector (partial‑section monitoring).
- Schedules: hourly, daily, or weekly checks; multiple recipients per track.
Feature-by-feature breakdown
| Attribute | Sensor Tower | Trackly |
|---|---|---|
Categories Which research workflows each platform targets | Shared: APIs & SDKs Unique: App & Website Traffic | Shared: APIs & SDKs Unique: Alerts, Regulatory Filings Monitoring, Webhooks |
Asset types Supported asset classes and universes | Other | Other |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do Sensor Tower and Trackly both support?
Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Sensor Tower and Trackly require subscriptions?
Both Sensor Tower and Trackly keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access Sensor Tower and Trackly?
Both Sensor Tower and Trackly prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
Sensor Tower differentiates itself with App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency., whereas Trackly stands out for Visual change summaries in email (diff highlights) with interactive compare UI., Noise filtering via “Ignore small changes” for counts, relative dates, paging, etc., and Track just part of a page using a CSS selector (partial‑section monitoring)..
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.