VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
Baidu, Inc. vs McDonald's Corporation
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Baidu, Inc.
9888 · The Stock Exchange of Hong Kong Limited
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Baidu, Inc.'s moat claims, evidence, and risks.
View 9888 analysisMcDonald's Corporation
MCD · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into McDonald's Corporation's moat claims, evidence, and risks.
View MCD analysisComparison highlights
- Moat score gap: McDonald's Corporation leads (80 / 100 vs 71 / 100 for Baidu, Inc.).
- Segment focus: Baidu, Inc. has 4 segments (54.5% in Online Marketing (Search & Feed Ads)); McDonald's Corporation has 3 segments (48.7% in International Operated Markets).
- Primary market structure: Quasi-Monopoly vs Competitive. Pricing power: Moderate vs Moderate.
- Moat breadth: Baidu, Inc. has 10 moat types across 4 domains; McDonald's Corporation has 5 across 2.
Primary market context
Baidu, Inc.
Online Marketing (Search & Feed Ads)
Chinese-language search and feed-based online marketing services
Mainland China
Advertisers (SMEs and larger enterprises) buying performance-based and feed ads
Search + feed platform operator / ad marketplace
54.5%
McDonald's Corporation
International Operated Markets
Quick-service restaurants and informal eating out (IEO)
International operated markets (e.g., Australia, Canada, France, Germany, Italy, Poland, Spain, U.K.)
Consumers (end customers) and franchisees (B2B system partners)
Franchisor / restaurant operator
48.7%
Side-by-side metrics
Moat coverage
Shared moat types
Baidu, Inc. strengths
McDonald's Corporation strengths
Segment mix
Baidu, Inc. segments
Full profile >Online Marketing (Search & Feed Ads)
Quasi-Monopoly
AI Cloud (IaaS/PaaS/SaaS + GenAI APIs)
Oligopoly
Intelligent Driving & Other Growth Initiatives
Oligopoly
iQIYI (Online Entertainment)
Oligopoly
McDonald's Corporation segments
Full profile >U.S.
Competitive
International Operated Markets
Competitive
International Developmental Licensed Markets & Corporate
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.