VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
Aon plc vs Booking Holdings Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Aon plc
AON · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Booking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisComparison highlights
- Moat score gap: Booking Holdings Inc. leads (77 / 100 vs 70 / 100 for Aon plc).
- Segment focus: Aon plc has 2 segments (67% in Risk Capital); Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)).
- Moat breadth: Aon plc has 6 moat types across 3 domains; Booking Holdings Inc. has 5 across 4.
Primary market context
Aon plc
Risk Capital
Large-account commercial insurance & reinsurance brokerage and risk advisory
Global
Enterprises, insurers, reinsurers
Intermediary/advisor
67%
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
Side-by-side metrics
Moat coverage
Shared moat types
Aon plc strengths
Booking Holdings Inc. strengths
Segment mix
Aon plc segments
Full profile >Risk Capital
Oligopoly
Human Capital
Oligopoly
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.