VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Tuesday, December 30, 2025
Stock Comparison
British American Tobacco p.l.c. vs Merck & Co., Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
British American Tobacco p.l.c.
BATS · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into British American Tobacco p.l.c.'s moat claims, evidence, and risks.
View BATS analysisMerck & Co., Inc.
MRK · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Merck & Co., Inc.'s moat claims, evidence, and risks.
View MRK analysisComparison highlights
- Moat score: both at 71 / 100.
- Segment focus: British American Tobacco p.l.c. has 6 segments (80% in Combustibles); Merck & Co., Inc. has 2 segments (89.5% in Pharmaceutical).
- Primary market structure: Oligopoly vs Competitive. Pricing power: Strong vs Moderate.
- Moat breadth: British American Tobacco p.l.c. has 6 moat types across 3 domains; Merck & Co., Inc. has 5 across 3.
Primary market context
British American Tobacco p.l.c.
Combustibles
Combustible tobacco (cigarettes and other combustible products)
Global
Adult nicotine consumers via retail/wholesale channels
Manufacturer / brand owner
80%
Merck & Co., Inc.
Pharmaceutical
Branded prescription pharmaceuticals & human vaccines
Global
Wholesalers/retailers, managed care and government payers, hospitals/clinics
R&D-intensive innovator, manufacturer, and marketer
89.5%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
British American Tobacco p.l.c. strengths
Merck & Co., Inc. strengths
Segment mix
British American Tobacco p.l.c. segments
Full profile >Combustibles
Oligopoly
Vapour
Competitive
Heated Products
Oligopoly
Modern Oral
Oligopoly
Traditional Oral
Oligopoly
Other
Competitive
Merck & Co., Inc. segments
Full profile >Pharmaceutical
Competitive
Animal Health
Oligopoly
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.