VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Thursday, January 1, 2026
Stock Comparison
Brown-Forman Corporation vs Marriott International, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Brown-Forman Corporation
BF.B · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown-Forman Corporation's moat claims, evidence, and risks.
View BF.B analysisMarriott International, Inc.
MAR · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Marriott International, Inc.'s moat claims, evidence, and risks.
View MAR analysisComparison highlights
- Moat score: both at 72 / 100.
- Segment focus: Brown-Forman Corporation has 5 segments (71.1% in Whiskey); Marriott International, Inc. has 2 segments.
- Primary market structure: Oligopoly vs Competitive. Pricing power: Strong vs Moderate.
- Moat breadth: Brown-Forman Corporation has 4 moat types across 2 domains; Marriott International, Inc. has 4 across 3.
Primary market context
Brown-Forman Corporation
Whiskey
Premium-and-above whiskey spirits (American whiskey and import whiskies)
Global
Consumer (off-premise and on-premise via distributors/retailers)
Brand owner / distiller / marketer
71.1%
Marriott International, Inc.
U.S. & Canada Lodging Platform
Branded hotel franchising & management platform (including loyalty and reservation systems)
U.S. & Canada
Two-sided: travelers (guests) and hotel owners (franchisees/owners of managed properties)
Brand owner / franchisor / manager; operator of reservation, loyalty, and marketing systems
Side-by-side metrics
Moat coverage
Shared moat types
Brown-Forman Corporation strengths
Marriott International, Inc. strengths
Segment mix
Brown-Forman Corporation segments
Full profile >Whiskey
Oligopoly
Ready-to-Drink (RTD/RTP)
Competitive
Tequila
Oligopoly
Rest of Portfolio (Other Branded Spirits)
Competitive
Non-branded and Bulk
Competitive
Marriott International, Inc. segments
Full profile >U.S. & Canada Lodging Platform
Competitive
International Lodging Platform
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.