VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Tuesday, December 30, 2025
Stock Comparison
Diageo plc vs TransUnion
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Diageo plc
DGE · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
TransUnion
TRU · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Comparison highlights
- Moat score gap: Diageo plc leads (77 / 100 vs 61 / 100 for TransUnion).
- Segment focus: Diageo plc has 3 segments (76% in Spirits); TransUnion has 4 segments (34.2% in U.S. Markets - Financial Services).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Diageo plc has 3 moat types across 2 domains; TransUnion has 8 across 4.
Primary market context
Diageo plc
Spirits
Branded premium spirits (whisky, tequila, vodka, gin, rum, liqueurs)
Global
Consumers via off-trade retailers and on-trade outlets; distributors/wholesalers and key accounts
Brand owner and producer with route-to-market execution
76%
TransUnion
U.S. Markets - Financial Services
U.S. consumer credit bureau data & risk analytics for lenders
United States
B2B (banks, lenders, fintechs, mortgage/auto originators)
Consumer reporting agency & decisioning analytics provider
34.2%
Side-by-side metrics
Moat coverage
Shared moat types
Diageo plc strengths
TransUnion strengths
Segment mix
Diageo plc segments
Full profile >Spirits
Oligopoly
Beer (Guinness and other beers)
Oligopoly
Ready-to-Drink (RTDs)
Competitive
TransUnion segments
Full profile >U.S. Markets - Financial Services
Oligopoly
U.S. Markets - Emerging Verticals
Competitive
U.S. Markets - Consumer Interactive
Competitive
International
Oligopoly
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