VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Tuesday, December 30, 2025
Stock Comparison
Diageo plc vs WiseTech Global Limited
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Diageo plc
DGE · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
WiseTech Global Limited
WTC · ASX
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into WiseTech Global Limited's moat claims, evidence, and risks.
View WTC analysisComparison highlights
- Moat score gap: WiseTech Global Limited leads (86 / 100 vs 77 / 100 for Diageo plc).
- Segment focus: Diageo plc has 3 segments (76% in Spirits); WiseTech Global Limited has 3 segments (87.6% in CargoWise).
- Moat breadth: Diageo plc has 3 moat types across 2 domains; WiseTech Global Limited has 6 across 2.
Primary market context
Diageo plc
Spirits
Branded premium spirits (whisky, tequila, vodka, gin, rum, liqueurs)
Global
Consumers via off-trade retailers and on-trade outlets; distributors/wholesalers and key accounts
Brand owner and producer with route-to-market execution
76%
WiseTech Global Limited
CargoWise
Enterprise logistics execution software for freight forwarders, customs brokers and 3PLs (CargoWise platform)
Global
Logistics service providers (freight forwarders, customs brokers, 3PLs)
SaaS software platform vendor
87.6%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Diageo plc strengths
WiseTech Global Limited strengths
Segment mix
Diageo plc segments
Full profile >Spirits
Oligopoly
Beer (Guinness and other beers)
Oligopoly
Ready-to-Drink (RTDs)
Competitive
WiseTech Global Limited segments
Full profile >CargoWise
Oligopoly
Non-CargoWise acquired platforms (legacy)
Competitive
e2open (multi-enterprise supply chain applications & network; acquired)
Oligopoly
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.