VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
BRP Inc. vs McDonald's Corporation
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
BRP Inc.
DOO · Toronto Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
McDonald's Corporation
MCD · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into McDonald's Corporation's moat claims, evidence, and risks.
View MCD analysisComparison highlights
- Moat score gap: McDonald's Corporation leads (80 / 100 vs 74 / 100 for BRP Inc.).
- Segment focus: BRP Inc. has 4 segments (55% in Powersports - Year-Round Products); McDonald's Corporation has 3 segments (48.7% in International Operated Markets).
- Primary market structure: Oligopoly vs Competitive. Pricing power: Moderate vs Moderate.
- Moat breadth: BRP Inc. has 4 moat types across 2 domains; McDonald's Corporation has 5 across 2.
Primary market context
BRP Inc.
Powersports - Year-Round Products
ATV and recreational/utility side-by-side vehicles (SSV/UTV); 3-wheeled on-road vehicles
Global (heavy North America exposure)
Consumers and utility/commercial users
OEM
55%
McDonald's Corporation
International Operated Markets
Quick-service restaurants and informal eating out (IEO)
International operated markets (e.g., Australia, Canada, France, Germany, Italy, Poland, Spain, U.K.)
Consumers (end customers) and franchisees (B2B system partners)
Franchisor / restaurant operator
48.7%
Side-by-side metrics
Moat coverage
Shared moat types
BRP Inc. strengths
McDonald's Corporation strengths
Segment mix
BRP Inc. segments
Full profile >Powersports - Year-Round Products
Oligopoly
Powersports - Seasonal Products
Oligopoly
Powersports - Parts, Accessories & Apparel; OEM Engines & Gearboxes
Competitive
Marine Boats Businesses (Divestiture/Discontinued)
Competitive
McDonald's Corporation segments
Full profile >U.S.
Competitive
International Operated Markets
Competitive
International Developmental Licensed Markets & Corporate
Competitive
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
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