VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
The Coca-Cola Company vs Merck & Co., Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
The Coca-Cola Company
KO · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Coca-Cola Company's moat claims, evidence, and risks.
View KO analysisMerck & Co., Inc.
MRK · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Merck & Co., Inc.'s moat claims, evidence, and risks.
View MRK analysisComparison highlights
- Moat score gap: The Coca-Cola Company leads (79 / 100 vs 71 / 100 for Merck & Co., Inc.).
- Segment focus: The Coca-Cola Company has 6 segments (39.6% in North America); Merck & Co., Inc. has 2 segments (89.5% in Pharmaceutical).
- Primary market structure: Oligopoly vs Competitive. Pricing power: Moderate vs Moderate.
- Moat breadth: The Coca-Cola Company has 7 moat types across 3 domains; Merck & Co., Inc. has 5 across 3.
Primary market context
The Coca-Cola Company
North America
Nonalcoholic ready-to-drink beverages
North America (primarily United States and Canada)
Retailers, foodservice, and consumers
Brand owner and concentrate/syrup producer; system marketing leadership
39.6%
Merck & Co., Inc.
Pharmaceutical
Branded prescription pharmaceuticals & human vaccines
Global
Wholesalers/retailers, managed care and government payers, hospitals/clinics
R&D-intensive innovator, manufacturer, and marketer
89.5%
Side-by-side metrics
Moat coverage
Shared moat types
The Coca-Cola Company strengths
Merck & Co., Inc. strengths
Segment mix
The Coca-Cola Company segments
Full profile >Europe, Middle East & Africa
Oligopoly
Latin America
Oligopoly
North America
Oligopoly
Asia Pacific
Oligopoly
Global Ventures
Competitive
Bottling Investments
Competitive
Merck & Co., Inc. segments
Full profile >Pharmaceutical
Competitive
Animal Health
Oligopoly
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.