VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, January 7, 2026
Stock Comparison
Eli Lilly and Company vs The Trade Desk, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Eli Lilly and Company
LLY · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Eli Lilly and Company's moat claims, evidence, and risks.
View LLY analysisThe Trade Desk, Inc.
TTD · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Trade Desk, Inc.'s moat claims, evidence, and risks.
View TTD analysisComparison highlights
- Moat score gap: Eli Lilly and Company leads (66 / 100 vs 62 / 100 for The Trade Desk, Inc.).
- Segment focus: Eli Lilly and Company has 5 segments (65.5% in Cardiometabolic Health); The Trade Desk, Inc. has 1 segment (100% in Advertising Technology Platform (DSP)).
- Primary market structure: Oligopoly vs Competitive. Pricing power: Strong vs Moderate.
- Moat breadth: Eli Lilly and Company has 5 moat types across 2 domains; The Trade Desk, Inc. has 4 across 2.
Primary market context
Eli Lilly and Company
Cardiometabolic Health
Branded cardiometabolic pharmaceuticals (type 2 diabetes, obesity, and related metabolic/cardiovascular conditions; especially incretin therapies)
Global
Patients via prescribers; payers/PBMs; wholesaler & pharmacy channels
Drug developer, manufacturer, and marketer
65.5%
The Trade Desk, Inc.
Advertising Technology Platform (DSP)
Demand-side platforms (DSP) for programmatic advertising (open internet)
Global
Advertising agencies and advertisers
Buy-side platform / demand aggregation
100%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Eli Lilly and Company strengths
The Trade Desk, Inc. strengths
Segment mix
Eli Lilly and Company segments
Full profile >Cardiometabolic Health
Oligopoly
Oncology
Competitive
Immunology
Competitive
Neuroscience
Competitive
Other
Competitive
The Trade Desk, Inc. segments
Full profile >Advertising Technology Platform (DSP)
Competitive
Want the full wide moat stocks list?
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View the moat stocks listLooking for expansion-stage stocks?
Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.