VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Thursday, January 1, 2026
Stock Comparison
Marriott International, Inc. vs ServiceNow, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Marriott International, Inc.
MAR · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Marriott International, Inc.'s moat claims, evidence, and risks.
View MAR analysisServiceNow, Inc.
NOW · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into ServiceNow, Inc.'s moat claims, evidence, and risks.
View NOW analysisComparison highlights
- Moat score gap: ServiceNow, Inc. leads (80 / 100 vs 72 / 100 for Marriott International, Inc.).
- Segment focus: Marriott International, Inc. has 2 segments; ServiceNow, Inc. has 3 segments (85.8% in Digital workflow products (subscription)).
- Primary market structure: Competitive vs Oligopoly. Pricing power: Moderate vs Strong.
- Moat breadth: Marriott International, Inc. has 4 moat types across 3 domains; ServiceNow, Inc. has 6 across 3.
Primary market context
Marriott International, Inc.
U.S. & Canada Lodging Platform
Branded hotel franchising & management platform (including loyalty and reservation systems)
U.S. & Canada
Two-sided: travelers (guests) and hotel owners (franchisees/owners of managed properties)
Brand owner / franchisor / manager; operator of reservation, loyalty, and marketing systems
ServiceNow, Inc.
Digital workflow products (subscription)
Enterprise digital workflow automation and service management platform (ITSM/ESM, employee, customer, creator workflows)
Global
Large enterprises and public sector
SaaS platform
85.8%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Marriott International, Inc. strengths
ServiceNow, Inc. strengths
Segment mix
Marriott International, Inc. segments
Full profile >U.S. & Canada Lodging Platform
Competitive
International Lodging Platform
Competitive
ServiceNow, Inc. segments
Full profile >Digital workflow products (subscription)
Oligopoly
IT Operations Management (ITOM) products (subscription)
Competitive
Professional services and other
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.