VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Thursday, January 8, 2026
Stock Comparison
The Trade Desk, Inc. vs Uber Technologies, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
The Trade Desk, Inc.
TTD · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Trade Desk, Inc.'s moat claims, evidence, and risks.
View TTD analysisUber Technologies, Inc.
UBER · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Uber Technologies, Inc.'s moat claims, evidence, and risks.
View UBER analysisComparison highlights
- Moat score gap: Uber Technologies, Inc. leads (66 / 100 vs 62 / 100 for The Trade Desk, Inc.).
- Segment focus: The Trade Desk, Inc. has 1 segment (100% in Advertising Technology Platform (DSP)); Uber Technologies, Inc. has 3 segments (57% in Mobility).
- Primary market structure: Competitive vs Oligopoly. Pricing power: Moderate vs Moderate.
- Moat breadth: The Trade Desk, Inc. has 4 moat types across 2 domains; Uber Technologies, Inc. has 4 across 2.
Primary market context
The Trade Desk, Inc.
Advertising Technology Platform (DSP)
Demand-side platforms (DSP) for programmatic advertising (open internet)
Global
Advertising agencies and advertisers
Buy-side platform / demand aggregation
100%
Uber Technologies, Inc.
Mobility
Ride-hailing / on-demand mobility marketplaces
Global
Consumers (riders) and independent mobility drivers; plus transit/taxi partners in some markets
Marketplace platform / demand generation / dispatch and payments
57%
Side-by-side metrics
Moat coverage
Shared moat types
The Trade Desk, Inc. strengths
Uber Technologies, Inc. strengths
Segment mix
The Trade Desk, Inc. segments
Full profile >Advertising Technology Platform (DSP)
Competitive
Uber Technologies, Inc. segments
Full profile >Mobility
Oligopoly
Delivery
Oligopoly
Freight
Competitive
Want the full wide moat stocks list?
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View the moat stocks listLooking for expansion-stage stocks?
Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.