VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 11, 2025

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Tool Comparison

Ahrefs vs Hunter comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that Hunter skips.

Hunter includes Webhooks, Zapier / Make, and Sheets / Excel Add-ins categories that Ahrefs omits.

In depth comparison

Ahrefs logo

Ahrefs

ahrefs.com

Hands-on review

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

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Hunter logo

Hunter

hunter.io

An email outreach and verification platform with both web and API access. The free plan includes API keys and unlimited team members, though CSV exports are capped (e.g. 10 results per domain) and some Campaigns features like link tracking and reporting are restricted. Campaign webhooks are supported, making it easy to integrate Hunter into wider workflows.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Domain Search to discover professional emails by company or domain.
  • Email Finder tool that returns verified or deduced addresses with a confidence score and verification status.
  • Email Verifier with SMTP-level checks and source information; supports bulk verification.
  • Bulk tools (Domain Search, Email Finder, Email Verifier) accept CSV/Excel/Numbers/TXT input and return CSV exports.
  • Google Sheets add-on to find and verify emails directly in spreadsheets using an API key.

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Where they differ

Ahrefs

Distinct strengths include:

App & Website Traffic
  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

Hunter

Distinct strengths include:

WebhooksZapier / MakeSheets / Excel Add-ins
  • Domain Search to discover professional emails by company or domain.
  • Email Finder tool that returns verified or deduced addresses with a confidence score and verification status.
  • Email Verifier with SMTP-level checks and source information; supports bulk verification.
  • Bulk tools (Domain Search, Email Finder, Email Verifier) accept CSV/Excel/Numbers/TXT input and return CSV exports.

Feature-by-feature breakdown

AttributeAhrefsHunter
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Webhooks, Zapier / Make, Sheets / Excel Add-ins

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • Domain Search to discover professional emails by company or domain.
  • Email Finder tool that returns verified or deduced addresses with a confidence score and verification status.
  • Email Verifier with SMTP-level checks and source information; supports bulk verification.
  • Bulk tools (Domain Search, Email Finder, Email Verifier) accept CSV/Excel/Numbers/TXT input and return CSV exports.
  • Google Sheets add-on to find and verify emails directly in spreadsheets using an API key.
  • Email integrations with Gmail and Outlook to send campaigns directly.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

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Frequently Asked Questions

Which workflows do Ahrefs and Hunter both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and Hunter require subscriptions?

Both Ahrefs and Hunter keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Ahrefs and Hunter?

Both Ahrefs and Hunter prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Hunter stands out for Domain Search to discover professional emails by company or domain., Email Finder tool that returns verified or deduced addresses with a confidence score and verification status., and Email Verifier with SMTP-level checks and source information; supports bulk verification..

Keep exploring

Keep exploring

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.