VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Saturday, September 27, 2025
Investors comparing Google Finance and Trackinsight will find that Both Google Finance and Trackinsight concentrate on Portfolio, Data Visualizations, and ETF Overview workflows, making them natural alternatives for similar investment research jobs. Google Finance leans into Watchlist, News, and Stock Comparison, which can be decisive for teams that need depth over breadth. Trackinsight stands out with ETF Screeners, ETF Performance, and ETF Comparison that the competition lacks. Use the feature-by-feature table to inspect unique capabilities and confirm which roadmap best maps to your process.
Head-to-head
Google Finance vs Trackinsight
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
- Google Finance adds Watchlist, News, Stock Comparison, and Financials coverage that Trackinsight skips.
- Trackinsight includes ETF Screeners, ETF Performance, ETF Comparison, ETF Fundamentals, ETF Factors, Data APIs, and Blogs categories that Google Finance omits.
- Google Finance highlights: Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)..
- Trackinsight is known for: Global ETF Screener: filter by theme, sustainability (ESG), exposure and benchmark; database spans 12,000+ global ETFs., Compare ETFs: side‑by‑side comparisons (up to 5) with **Export to Excel** from the compare pages., and Lists (watchlists): create, share publicly, and **export to Excel**; plan limits vary by tier..
Google Finance
google.com
Free web portal for quotes, charts, news, watchlists, and simple portfolio tracking. Portfolios can include stocks, mutual funds, ETFs, and crypto, with returns shown using time-weighted calculations. Data freshness varies by source: some exchanges stream in real time, while others are delayed (e.g., 15 minutes for many equities, 10 minutes for CME futures, end-of-day for mutual funds). Currency and crypto quotes update every few minutes. Google Sheets supports the GOOGLEFINANCE() function for live data pulls, though no public REST API is offered.
Categories
Platforms
Pricing
Quick highlights
- Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
- Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
- Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
- Interactive charts, quotes, and aggregated financial news across global markets.
- Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.
Trackinsight
trackinsight.com
Global ETF research platform with a 12k+ ETF database and daily updates. Core workflows: screen by theme/ESG/exposure/benchmark; compare up to 5 ETFs side‑by‑side (Excel export); manage sharable ‘Lists’; and (Premium) Portfolio Insights with advanced analytics & Excel export. Data/API options include an enterprise ‘Data Services’ offering and Nasdaq Data Link databases (REST/CSV/JSON). Identifiers shown on fund pages include ISIN and CUSIP. Trackinsight became majority‑owned by Kepler Cheuvreux in Sep 2024.
Categories
Platforms
Pricing
Quick highlights
- Global ETF Screener: filter by theme, sustainability (ESG), exposure and benchmark; database spans 12,000+ global ETFs.
- Compare ETFs: side‑by‑side comparisons (up to 5) with **Export to Excel** from the compare pages.
- Lists (watchlists): create, share publicly, and **export to Excel**; plan limits vary by tier.
- Portfolio Insights (Premium): portfolio analytics across more fund data, customization, and **Excel export**.
- ESG Observatory & education: ESG pages and editorial explain ratings and enable ESG‑specific filters.
Shared focus areas
Both platforms align on these research themes, so you can stay within one workflow when your use case involves them.
Where they differ
Google Finance
Distinct strengths include:
- Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
- Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
- Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
- Interactive charts, quotes, and aggregated financial news across global markets.
Trackinsight
Distinct strengths include:
- Global ETF Screener: filter by theme, sustainability (ESG), exposure and benchmark; database spans 12,000+ global ETFs.
- Compare ETFs: side‑by‑side comparisons (up to 5) with **Export to Excel** from the compare pages.
- Lists (watchlists): create, share publicly, and **export to Excel**; plan limits vary by tier.
- Portfolio Insights (Premium): portfolio analytics across more fund data, customization, and **Excel export**.
Feature-by-feature breakdown
| Attribute | Google Finance | Trackinsight |
|---|---|---|
Categories Which research workflows each platform targets | Shared: Portfolio, Data Visualizations, ETF Overview, ETF Holdings Unique: Watchlist, News, Stock Comparison, Financials | Shared: Portfolio, Data Visualizations, ETF Overview, ETF Holdings Unique: ETF Screeners, ETF Performance, ETF Comparison, ETF Fundamentals, ETF Factors, Data APIs, Blogs |
Asset types Supported asset classes and universes | Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds | ETFs |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web | Web, API |
Pricing High-level pricing models | Free | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Yes | Not yet |
Editor pick Featured inside curated shortlists | Highlighted | Standard listing |
Frequently Asked Questions
Which workflows do Google Finance and Trackinsight both support?
Both platforms cover Portfolio, Data Visualizations, ETF Overview, and ETF Holdings workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Google Finance and Trackinsight require subscriptions?
Both Google Finance and Trackinsight keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access Google Finance and Trackinsight?
Both Google Finance and Trackinsight prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
Google Finance differentiates itself with Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)., whereas Trackinsight stands out for Global ETF Screener: filter by theme, sustainability (ESG), exposure and benchmark; database spans 12,000+ global ETFs., Compare ETFs: side‑by‑side comparisons (up to 5) with **Export to Excel** from the compare pages., and Lists (watchlists): create, share publicly, and **export to Excel**; plan limits vary by tier..
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.