VOL. XCIV, NO. 247

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Friday, December 26, 2025

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Tool Comparison

IBISWorld vs Marketgenius comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

IBISWorld adds Data APIs, AI Chat, and Custom Dashboards coverage that Marketgenius skips.

Marketgenius includes Data Visualizations, Investor Holdings, Financials, Valuation Models, Dividends, Short Interest, Institutional Data, and Insider Data categories that IBISWorld omits.

Marketgenius keeps a free entry point that IBISWorld lacks.

In depth comparison

IBISWorld

ibisworld.com

Subscription-based industry research platform with options to purchase single reports. Full industry reports (30–40 pages) are downloadable as PDF, while Key Statistics tables can be exported to Excel. API access requires an API-enabled account and uses OAuth2 with documented rate limits. Add-ons include custom dashboards, a Salesforce app, and specialized Excel-based tools. AI features are delivered through Phil, a chat assistant trained on IBISWorld data.

Platforms

WebAPI

Pricing

SubscriptionOne-time

Quick highlights

Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).
Phil AI - an assistant trained on IBISWorld content, linking directly to report sections for context.

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Marketgenius

marketgenius.app

Mobile-friendly stock discovery site centered on heatmaps and simple stock dashboards. The site markets "real-time" heatmaps for major indices and superinvestor portfolios and provides per-stock fundamentals/valuation stats plus a couple of simple scores. No public pricing, paid plans, or API docs found on the vendor site as of 2025-12-26; site appears ad-supported (Google AdSense) per privacy policy.

Platforms

Web

Pricing

Free

Quick highlights

Real-time stock heatmaps tracking major indices and "superinvestor portfolios" (site shows 700+ stocks tracked and 6 portfolios).
Heatmaps support multiple metrics beyond % change (e.g., price-to-book (MRQ), profit margin gross (MRQ)).
Per-stock pages include valuation + fundamentals (e.g., market cap, P/E, PEG, revenue (TTM), EPS, cash flow, margins).
Stock pages include ownership + positioning stats (institutional ownership, insider ownership, short interest) and dividend yield/dates.
Simple indicators/scores on stock pages (Industry Safety Score, Net Profitability Score) with peer comparison table.

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Where they differ

IBISWorld

Distinct strengths include:

Data APIs AI Chat Custom Dashboards

Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel.
Business Environment Profiles with proprietary forecasts across hundreds of economic indicators.
Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk.
REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr).

Marketgenius

Distinct strengths include:

Data Visualizations Investor Holdings Financials Valuation Models Dividends Short Interest Institutional Data Insider Data

Real-time stock heatmaps tracking major indices and "superinvestor portfolios" (site shows 700+ stocks tracked and 6 portfolios).
Heatmaps support multiple metrics beyond % change (e.g., price-to-book (MRQ), profit margin gross (MRQ)).
Per-stock pages include valuation + fundamentals (e.g., market cap, P/E, PEG, revenue (TTM), EPS, cash flow, margins).
Stock pages include ownership + positioning stats (institutional ownership, insider ownership, short interest) and dividend yield/dates.

Feature-by-feature breakdown

Attribute	IBISWorld	Marketgenius
Categories Which research workflows each platform targets	Shared: Scores, Blogs Unique: Data APIs, AI Chat, Custom Dashboards	Shared: Scores, Blogs Unique: Data Visualizations, Investor Holdings, Financials, Valuation Models, Dividends, Short Interest, Institutional Data, Insider Data
Asset types Supported asset classes and universes	Other	Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate
Platforms Where you can access the product	Web, API	Web
Pricing High-level pricing models	Subscription, One-time	Free
Key features Core capabilities called out by each vendor	Unique Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel. Business Environment Profiles with proprietary forecasts across hundreds of economic indicators. Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk. REST API (OAuth2) for retrieving full reports or sections, with rate limits (10 requests/sec, 100/min, 5,000/hr). Phil AI - an assistant trained on IBISWorld content, linking directly to report sections for context. Single-report purchase options, such as US Industry Research Reports (~$1,095) or Spotlight Reports (~$745).	Unique Real-time stock heatmaps tracking major indices and "superinvestor portfolios" (site shows 700+ stocks tracked and 6 portfolios). Heatmaps support multiple metrics beyond % change (e.g., price-to-book (MRQ), profit margin gross (MRQ)). Per-stock pages include valuation + fundamentals (e.g., market cap, P/E, PEG, revenue (TTM), EPS, cash flow, margins). Stock pages include ownership + positioning stats (institutional ownership, insider ownership, short interest) and dividend yield/dates. Simple indicators/scores on stock pages (Industry Safety Score, Net Profitability Score) with peer comparison table. Free stock code validators for CFI, CUSIP, ISIN, LEI, SEDOL, and WKN codes.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do IBISWorld and Marketgenius both support?

Both platforms cover Scores, and Blogs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Marketgenius offers a free entry point, while IBISWorld requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access IBISWorld and Marketgenius?

Both IBISWorld and Marketgenius prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

IBISWorld differentiates itself with Industry Research Reports (30–40 pages) across multiple countries, with PDF downloads and Key Statistics exportable to Excel., Business Environment Profiles with proprietary forecasts across hundreds of economic indicators., and Industry Risk Ratings and an Early Warning System to assess forward-looking industry risk., whereas Marketgenius stands out for Real-time stock heatmaps tracking major indices and "superinvestor portfolios" (site shows 700+ stocks tracked and 6 portfolios)., Heatmaps support multiple metrics beyond % change (e.g., price-to-book (MRQ), profit margin gross (MRQ))., and Per-stock pages include valuation + fundamentals (e.g., market cap, P/E, PEG, revenue (TTM), EPS, cash flow, margins)..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.