VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
Brown-Forman Corporation vs Marsh & McLennan Companies, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Brown-Forman Corporation
BF.B · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown-Forman Corporation's moat claims, evidence, and risks.
View BF.B analysisMarsh & McLennan Companies, Inc.
MMC · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Marsh & McLennan Companies, Inc.'s moat claims, evidence, and risks.
View MMC analysisComparison highlights
- Moat score gap: Brown-Forman Corporation leads (72 / 100 vs 65 / 100 for Marsh & McLennan Companies, Inc.).
- Segment focus: Brown-Forman Corporation has 5 segments (71.1% in Whiskey); Marsh & McLennan Companies, Inc. has 2 segments (62.8% in Risk and Insurance Services).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Brown-Forman Corporation has 4 moat types across 2 domains; Marsh & McLennan Companies, Inc. has 5 across 3.
Primary market context
Brown-Forman Corporation
Whiskey
Premium-and-above whiskey spirits (American whiskey and import whiskies)
Global
Consumer (off-premise and on-premise via distributors/retailers)
Brand owner / distiller / marketer
71.1%
Marsh & McLennan Companies, Inc.
Risk and Insurance Services
Insurance brokerage, risk advisory, and reinsurance brokerage/services
Global
Enterprises, public entities, associations, and individuals (via broker/agent channels)
Intermediary + advisor (insurance/reinsurance market intermediary)
62.8%
Side-by-side metrics
Moat coverage
Shared moat types
Brown-Forman Corporation strengths
Marsh & McLennan Companies, Inc. strengths
Segment mix
Brown-Forman Corporation segments
Full profile >Whiskey
Oligopoly
Ready-to-Drink (RTD/RTP)
Competitive
Tequila
Oligopoly
Rest of Portfolio (Other Branded Spirits)
Competitive
Non-branded and Bulk
Competitive
Marsh & McLennan Companies, Inc. segments
Full profile >Risk and Insurance Services
Oligopoly
Consulting
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.