VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Thursday, January 1, 2026
Stock Comparison
Alphabet Inc. vs Illinois Tool Works Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Alphabet Inc.
GOOGL · The Nasdaq Stock Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Alphabet Inc.'s moat claims, evidence, and risks.
View GOOGL analysisIllinois Tool Works Inc.
ITW · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Illinois Tool Works Inc.'s moat claims, evidence, and risks.
View ITW analysisComparison highlights
- Moat score gap: Alphabet Inc. leads (86 / 100 vs 66 / 100 for Illinois Tool Works Inc.).
- Segment focus: Alphabet Inc. has 6 segments (56.6% in Google Search & other (Advertising)); Illinois Tool Works Inc. has 7 segments (20% in Automotive OEM).
- Primary market structure: Quasi-Monopoly vs Competitive. Pricing power: Strong vs Moderate.
- Moat breadth: Alphabet Inc. has 10 moat types across 4 domains; Illinois Tool Works Inc. has 8 across 3.
Primary market context
Alphabet Inc.
Google Search & other (Advertising)
Search advertising (intent-based digital ads)
Global
Advertisers (SMB to enterprise)
Ad platform / publisher
56.6%
Illinois Tool Works Inc.
Automotive OEM
Automotive OEM engineered components and fasteners
Global
Automotive OEMs and Tier suppliers
Component supplier
20%
Side-by-side metrics
Moat coverage
Shared moat types
Alphabet Inc. strengths
Illinois Tool Works Inc. strengths
Segment mix
Alphabet Inc. segments
Full profile >Google Search & other (Advertising)
Quasi-Monopoly
YouTube (Advertising)
Oligopoly
Google Network (Advertising)
Competitive
Google Subscriptions, Platforms & Devices
Quasi-Monopoly
Google Cloud
Oligopoly
Other Bets
Competitive
Illinois Tool Works Inc. segments
Full profile >Automotive OEM
Competitive
Food Equipment
Oligopoly
Test & Measurement and Electronics
Oligopoly
Welding
Oligopoly
Polymers & Fluids
Competitive
Construction Products
Competitive
Specialty Products
Oligopoly
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.