VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

Ahrefs vs Firefly III comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that Firefly III skips.

Firefly III includes Portfolio, Webhooks, and Other categories that Ahrefs omits.

Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..

Firefly III is known for: Self-hosted open-source personal finance manager (AGPLv3 license)., Supports double-entry bookkeeping with budgets, categories, tags, and detailed reporting., and Comprehensive REST API (JSON) with OAuth2 and Personal Access Tokens, plus a full OpenAPI specification..

Ahrefs logo

Ahrefs

ahrefs.com

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

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Firefly III logo

Firefly III

firefly-iii.org

An open-source, self-hosted personal finance manager licensed under AGPLv3. Offers full double-entry bookkeeping, REST APIs, and optional event webhooks. Exchange-rate conversion is available from v6.2 onward as an opt-in feature. Bank connections are handled separately through the Firefly Data Importer app.

Platforms

Web
API

Pricing

Free

Quick highlights

  • Self-hosted open-source personal finance manager (AGPLv3 license).
  • Supports double-entry bookkeeping with budgets, categories, tags, and detailed reporting.
  • Comprehensive REST API (JSON) with OAuth2 and Personal Access Tokens, plus a full OpenAPI specification.
  • Event webhooks for transaction create/update/delete, enabled through environment configuration.
  • Separate Data Importer tool supports CSV and CAMT.053, with optional bank integrations via Salt Edge, GoCardless, and SimpleFIN.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Ahrefs

Distinct strengths include:

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

Firefly III

Distinct strengths include:

  • Self-hosted open-source personal finance manager (AGPLv3 license).
  • Supports double-entry bookkeeping with budgets, categories, tags, and detailed reporting.
  • Comprehensive REST API (JSON) with OAuth2 and Personal Access Tokens, plus a full OpenAPI specification.
  • Event webhooks for transaction create/update/delete, enabled through environment configuration.

Feature-by-feature breakdown

AttributeAhrefsFirefly III
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Portfolio, Webhooks, Other

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • Self-hosted open-source personal finance manager (AGPLv3 license).
  • Supports double-entry bookkeeping with budgets, categories, tags, and detailed reporting.
  • Comprehensive REST API (JSON) with OAuth2 and Personal Access Tokens, plus a full OpenAPI specification.
  • Event webhooks for transaction create/update/delete, enabled through environment configuration.
  • Separate Data Importer tool supports CSV and CAMT.053, with optional bank integrations via Salt Edge, GoCardless, and SimpleFIN.
  • CSV export available for accounts, budgets, categories, tags, recurring transactions, subscriptions, piggy banks, rules, and more.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Ahrefs and Firefly III both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and Firefly III require subscriptions?

Both Ahrefs and Firefly III keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Ahrefs and Firefly III?

Both Ahrefs and Firefly III prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Firefly III stands out for Self-hosted open-source personal finance manager (AGPLv3 license)., Supports double-entry bookkeeping with budgets, categories, tags, and detailed reporting., and Comprehensive REST API (JSON) with OAuth2 and Personal Access Tokens, plus a full OpenAPI specification..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.