VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 6, 2025

View AhrefsView GhostfolioBack to Home

Head-to-head

Ahrefs vs Ghostfolio comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that Ghostfolio skips.

Ghostfolio includes Portfolio, and Data Visualizations categories that Ahrefs omits.

Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..

Ghostfolio is known for: Track net worth and portfolios across cash, stocks, ETFs, and crypto in a privacy-first, open-source app., Manage transactions with full CRUD, multiple accounts, return-on-investment timelines (Today, WTD, MTD, YTD, 1Y, 5Y, Max), risk checks, charts, and customizable dark/zen modes., and Self-hosting supported with official Docker images (amd64/arm variants), plus templates for platforms like CasaOS, Home Assistant, Runtipi, TrueCharts, Umbrel, and Unraid..

Ghostfolio offers mobile access, which Ahrefs skips.

Ahrefs logo

Ahrefs

ahrefs.com

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

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Ghostfolio logo

Ghostfolio

ghostfol.io

An open-source (AGPL-3.0) portfolio and net-worth tracker designed with privacy in mind. You can self-host it for free using Docker or opt for Ghostfolio Premium, a fully managed cloud version (~$40/year). There’s no broker OAuth; data comes in via manual entry, CSV uploads, or API. Runs as a PWA with mobile access and even allows anonymous sign-ups.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • Track net worth and portfolios across cash, stocks, ETFs, and crypto in a privacy-first, open-source app.
  • Manage transactions with full CRUD, multiple accounts, return-on-investment timelines (Today, WTD, MTD, YTD, 1Y, 5Y, Max), risk checks, charts, and customizable dark/zen modes.
  • Self-hosting supported with official Docker images (amd64/arm variants), plus templates for platforms like CasaOS, Home Assistant, Runtipi, TrueCharts, Umbrel, and Unraid.
  • Public REST API with bearer-token authentication for importing activities, duplicate detection, and publishing public portfolio endpoints. Data sources include Yahoo Finance and CoinGecko, alongside manual inputs.
  • CSV import for trades and positions (with specific improvements for brokers like IBKR noted in changelogs).

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Ahrefs

Distinct strengths include:

App & Website Traffic
  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

Ghostfolio

Distinct strengths include:

Portfolio
Data Visualizations
  • Track net worth and portfolios across cash, stocks, ETFs, and crypto in a privacy-first, open-source app.
  • Manage transactions with full CRUD, multiple accounts, return-on-investment timelines (Today, WTD, MTD, YTD, 1Y, 5Y, Max), risk checks, charts, and customizable dark/zen modes.
  • Self-hosting supported with official Docker images (amd64/arm variants), plus templates for platforms like CasaOS, Home Assistant, Runtipi, TrueCharts, Umbrel, and Unraid.
  • Public REST API with bearer-token authentication for importing activities, duplicate detection, and publishing public portfolio endpoints. Data sources include Yahoo Finance and CoinGecko, alongside manual inputs.

Feature-by-feature breakdown

AttributeAhrefsGhostfolio
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Portfolio, Data Visualizations

Asset types

Supported asset classes and universes

Other

Stocks, ETFs, Cryptos, Currencies

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, Mobile, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • Track net worth and portfolios across cash, stocks, ETFs, and crypto in a privacy-first, open-source app.
  • Manage transactions with full CRUD, multiple accounts, return-on-investment timelines (Today, WTD, MTD, YTD, 1Y, 5Y, Max), risk checks, charts, and customizable dark/zen modes.
  • Self-hosting supported with official Docker images (amd64/arm variants), plus templates for platforms like CasaOS, Home Assistant, Runtipi, TrueCharts, Umbrel, and Unraid.
  • Public REST API with bearer-token authentication for importing activities, duplicate detection, and publishing public portfolio endpoints. Data sources include Yahoo Finance and CoinGecko, alongside manual inputs.
  • CSV import for trades and positions (with specific improvements for brokers like IBKR noted in changelogs).
  • Premium managed cloud version (~$40/year) for users who don’t want to self-host.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

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Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Ahrefs and Ghostfolio both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and Ghostfolio require subscriptions?

Both Ahrefs and Ghostfolio keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Ghostfolio ships a dedicated mobile experience, while Ahrefs focuses on web or desktop access.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Ghostfolio stands out for Track net worth and portfolios across cash, stocks, ETFs, and crypto in a privacy-first, open-source app., Manage transactions with full CRUD, multiple accounts, return-on-investment timelines (Today, WTD, MTD, YTD, 1Y, 5Y, Max), risk checks, charts, and customizable dark/zen modes., and Self-hosting supported with official Docker images (amd64/arm variants), plus templates for platforms like CasaOS, Home Assistant, Runtipi, TrueCharts, Umbrel, and Unraid..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Recommended tools

These profiles share overlapping coverage with both sides of this matchup.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.