VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View CFPB Consumer Complaint Database View Sensor Tower Back to Home

Head-to-head

CFPB Consumer Complaint Database vs Sensor Tower comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

CFPB Consumer Complaint Database adds Data APIs, Data Visualizations, and Regulatory Filings Monitoring coverage that Sensor Tower skips.

Sensor Tower includes App & Website Traffic categories that CFPB Consumer Complaint Database omits.

CFPB Consumer Complaint Database highlights: Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives., Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX., and Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published..

Sensor Tower is known for: App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

CFPB Consumer Complaint Database

consumerfinance.gov

Official U.S. Consumer Financial Protection Bureau (CFPB) database of consumer financial complaints. Complaints are published after the company responds or after 15 days (whichever comes first); the database generally updates daily. Narratives are published only with consumer consent and are scrubbed to remove personal information. The dataset includes product/issue taxonomies, company names, location fields (state/ZIP with privacy rules), submission channel, dates, company response categories, timeliness, tags (e.g., servicemember, older adult) and more. UI provides filters, trends, and maps; API returns JSON/CSV/Excel formats for programmatic use.

Platforms

Web

API

Pricing

Free

Quick highlights

Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives.
Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX.
Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published.
Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative.
Download tools on the site plus API endpoints for bulk or filtered pulls; annual and topical reports summarize trends.

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Sensor Tower

sensortower.com

Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.

Platforms

Web

API

Pricing

Free

Subscription

Quick highlights

App download estimates and advertising intelligence, with insights into audience and market share.
App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

APIs & SDKs

Where they differ

CFPB Consumer Complaint Database

Distinct strengths include:

Data APIs

Data Visualizations

Regulatory Filings Monitoring

Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives.
Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX.
Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published.
Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative.

Sensor Tower

Distinct strengths include:

App & Website Traffic

App download estimates and advertising intelligence, with insights into audience and market share.
App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
Advertising insights covering share of voice across networks, creative tracking, and messaging trends.

Feature-by-feature breakdown

Attribute	CFPB Consumer Complaint Database	Sensor Tower
Categories Which research workflows each platform targets	Shared: APIs & SDKs Unique: Data APIs, Data Visualizations, Regulatory Filings Monitoring	Shared: APIs & SDKs Unique: App & Website Traffic
Asset types Supported asset classes and universes	Other	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, API	Web, API
Pricing High-level pricing models	Free	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives. Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX. Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published. Detailed fields: product/sub‑product, issue/sub‑issue, company, dates (received/sent to company), state/ZIP (privacy rules), submission channel, tags (e.g., Servicemember, Older American), company public response, response category, timeliness, and (if consented) complaint narrative. Download tools on the site plus API endpoints for bulk or filtered pulls; annual and topical reports summarize trends.	Unique App download estimates and advertising intelligence, with insights into audience and market share. App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access. Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency. Advertising insights covering share of voice across networks, creative tracking, and messaging trends. Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking. Connect APIs and scheduled feeds with daily updates, available in CSV or Parquet formats, and direct integration with Snowflake.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do CFPB Consumer Complaint Database and Sensor Tower both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do CFPB Consumer Complaint Database and Sensor Tower require subscriptions?

Both CFPB Consumer Complaint Database and Sensor Tower keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access CFPB Consumer Complaint Database and Sensor Tower?

Both CFPB Consumer Complaint Database and Sensor Tower prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

CFPB Consumer Complaint Database differentiates itself with Interactive explorer to filter, chart trends over time, map by geography, and read consented narratives., Programmatic access via the Consumer Complaint Database Search API; results available as JSON, CSV, XLS, or XLSX., and Daily refresh cadence; complaints published after a response or after 15 days; complaints referred to other regulators are not published., whereas Sensor Tower stands out for App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

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