VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 11, 2025

Tool Comparison

ETF Central vs Google Finance comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Central adds ETF Screeners, ETF Comparison, Money Flow, ETF Performance, ETF Fundamentals, Education, Videos, and Courses & Certs coverage that Google Finance skips.

Google Finance includes Portfolio, Stock Comparison, and Financials categories that ETF Central omits.

In depth comparison

ETF Central

etfcentral.com

Free, NYSE‑partnered portal by Trackinsight for U.S. ETFs (~3,000). Features include a taxonomy‑driven ETF screener, side‑by‑side comparison (performance/liquidity/risk/exposure/holdings), ‘Segments on the move’ (flows & performance), a personal Watchlist with one‑click Excel export, timely news (incl. VettaFi bylines), the ETF U education library, podcasts, and a path to the ETF Institute (CETF). No public API or trading/execution.

Platforms

Web

Pricing

Free

Quick highlights

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.

Community votes (overall)

0% upvotes 0% downvotes

You haven't voted yet

View full profile Visit site

Google Finance

google.com

Editor’s pick Hands-on review

Free web portal for quotes, charts, news, watchlists, and simple portfolio tracking. Portfolios can include stocks, mutual funds, ETFs, and crypto, with returns shown using time-weighted calculations. Data freshness varies by source: some exchanges stream in real time, while others are delayed (e.g., 15 minutes for many equities, 10 minutes for CME futures, end-of-day for mutual funds). Currency and crypto quotes update every few minutes. Google Sheets supports the GOOGLEFINANCE() function for live data pulls, though no public REST API is offered.

Platforms

Web

Pricing

Free

Quick highlights

Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
Interactive charts, quotes, and aggregated financial news across global markets.
Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.

Community votes (overall)

0% upvotes 0% downvotes

You haven't voted yet

View full profile Visit site

Where they differ

ETF Central

Distinct strengths include:

ETF Screeners ETF Comparison Money Flow ETF Performance ETF Fundamentals Education Videos Courses & Certs

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.

Google Finance

Distinct strengths include:

Portfolio Stock Comparison Financials

Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
Interactive charts, quotes, and aggregated financial news across global markets.

Feature-by-feature breakdown

Attribute	ETF Central	Google Finance
Categories Which research workflows each platform targets	Shared: Data Visualizations, ETF Overview, ETF Holdings, Watchlist, News Unique: ETF Screeners, ETF Comparison, Money Flow, ETF Performance, ETF Fundamentals, Education, Videos, Courses & Certs	Shared: Data Visualizations, ETF Overview, ETF Holdings, Watchlist, News Unique: Portfolio, Stock Comparison, Financials
Asset types Supported asset classes and universes	ETFs	Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free	Free
Key features Core capabilities called out by each vendor	Unique ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters. Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings. Segments dashboard showing movers by performance and fund flows with time toggles. Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel. Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page. ETF U education hub and linkout to The ETF Institute (CETF certification).	Unique Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols. Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency. Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR). Interactive charts, quotes, and aggregated financial news across global markets. Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day. Google Sheets integration via =GOOGLEFINANCE() for fetching current and historical data (with limits on coverage, frequency, and history depth).
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Highlighted

Frequently Asked Questions

Which workflows do ETF Central and Google Finance both support?

Both platforms cover Data Visualizations, ETF Overview, ETF Holdings, Watchlist, and News workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Central and Google Finance require subscriptions?

Both ETF Central and Google Finance keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Central and Google Finance?

Both ETF Central and Google Finance prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Central differentiates itself with ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles., whereas Google Finance stands out for Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.