VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

Stock Comparison

Baidu, Inc. vs Autodesk, Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Baidu, Inc.

9888 · The Stock Exchange of Hong Kong Limited

Market cap (USD)$44.5B
Gross margin (TTM)42%
Operating margin (TTM)-5.8%
Net margin (TTM)0.3%
SectorTechnology
IndustryInternet Content & Information
CountryCN
Data as of2026-05-26
Moat score
64/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Baidu, Inc.'s moat claims, evidence, and risks.

View 9888 analysis

Autodesk, Inc.

ADSK · NASDAQ

Market cap (USD)$50B
Gross margin (TTM)91%
Operating margin (TTM)24.9%
Net margin (TTM)15.6%
SectorTechnology
IndustrySoftware - Application
CountryUS
Data as of2026-05-27
Moat score
71/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Autodesk, Inc.'s moat claims, evidence, and risks.

View ADSK analysis

Comparison highlights

  • Moat score gap: Autodesk, Inc. leads (71 / 100 vs 64 / 100 for Baidu, Inc.).
  • Segment focus: Baidu, Inc. has 4 segments (52.6% in Online Marketing (Search & Feed Ads)); Autodesk, Inc. has 5 segments (49.7% in Architecture, Engineering, Construction and Operations (AECO)).
  • Moat breadth: Baidu, Inc. has 10 moat types across 4 domains; Autodesk, Inc. has 7 across 2.

Primary market context

Baidu, Inc.

Online Marketing (Search & Feed Ads)

Market

Chinese-language search and feed-based online marketing services

Geography

Mainland China

Customer

Advertisers (SMEs and larger enterprises) buying performance-based and feed ads

Role

Search + feed platform operator / ad marketplace

Revenue share

52.6%

Autodesk, Inc.

Architecture, Engineering, Construction and Operations (AECO)

Market

Architecture, engineering, construction & operations (AECO) software (BIM, civil design, construction management)

Geography

Global

Customer

B2B / professional

Role

Software vendor (design + construction workflow platform)

Revenue share

49.7%

Side-by-side metrics

Baidu, Inc.
Autodesk, Inc.
Ticker / Exchange
9888 - The Stock Exchange of Hong Kong Limited
ADSK - NASDAQ
Market cap (USD)
$44.5B
$50B
Gross margin (TTM)
42%
91%
Operating margin (TTM)
-5.8%
24.9%
Net margin (TTM)
0.3%
15.6%
Sector
Technology
Technology
Industry
Internet Content & Information
Software - Application
HQ country
CN
US
Primary segment
Online Marketing (Search & Feed Ads)
Architecture, Engineering, Construction and Operations (AECO)
Market structure
Oligopoly
Oligopoly
Market share
42%-47% (reported)
20%-25% (estimated)
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
64 / 100
71 / 100
Moat domains
Demand, Network, Supply, Legal
Demand, Network
Last update
2026-05-26
2026-05-27

Moat coverage

Shared moat types

Brand TrustEcosystem ComplementsData Workflow Lockin

Baidu, Inc. strengths

Habit DefaultCapex Knowhow ScaleLearning Curve YieldRegulated Standards PipeContent Rights CurrencyScale Economies Unit CostData Network Effects

Autodesk, Inc. strengths

Suite BundlingTwo Sided NetworkFormat Lock InProcurement Inertia

Segment mix

Baidu, Inc. segments

Full profile >

Online Marketing (Search & Feed Ads)

Oligopoly

52.6%

AI Cloud (IaaS/PaaS/SaaS + GenAI APIs)

Oligopoly

15.3%

Intelligent Driving & Other Growth Initiatives

Oligopoly

11%

iQIYI (Online Entertainment)

Oligopoly

21.1%

Autodesk, Inc. segments

Full profile >

Architecture, Engineering, Construction and Operations (AECO)

Oligopoly

49.7%

AutoCAD and AutoCAD LT

Quasi-Monopoly

24.8%

Manufacturing (MFG)

Oligopoly

19.1%

Media and Entertainment (M&E)

Competitive

4.6%

Other (Consulting and other products/services)

Competitive

1.7%

Want the full wide moat stocks list?

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Proven models entering the expansion stage with unit economics that work.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.