VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

Stock Comparison

Apple Inc. vs Intuit Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Apple Inc.

AAPL · The Nasdaq Stock Market LLC

Market cap (USD)$4.6T
Gross margin (TTM)47.9%
Operating margin (TTM)32.6%
Net margin (TTM)27.2%
SectorTechnology
IndustryConsumer Electronics
CountryUS
Data as of2026-05-26
Moat score
91/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Apple Inc.'s moat claims, evidence, and risks.

View AAPL analysis

Intuit Inc.

INTU · NASDAQ

Market cap (USD)$84B
Gross margin (TTM)81%
Operating margin (TTM)27.5%
Net margin (TTM)21.9%
SectorTechnology
IndustrySoftware - Application
CountryUS
Data as of2026-05-26
Moat score
76/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Intuit Inc.'s moat claims, evidence, and risks.

View INTU analysis

Comparison highlights

  • Moat score gap: Apple Inc. leads (91 / 100 vs 76 / 100 for Intuit Inc.).
  • Segment focus: Apple Inc. has 5 segments (55.8% in iPhone); Intuit Inc. has 4 segments (55.2% in Global Business Solutions).
  • Moat breadth: Apple Inc. has 8 moat types across 3 domains; Intuit Inc. has 8 across 4.

Primary market context

Apple Inc.

iPhone

Market

Global smartphones, with premium-smartphone over-index

Geography

Global

Customer

Consumers, carriers, enterprises, and government buyers

Role

Branded device OEM, operating-system owner, and platform gateway

Revenue share

55.8%

Intuit Inc.

Global Business Solutions

Market

Small and mid-market business financial management, payroll, payments/capital, and marketing automation software (QuickBooks ecosystem + Mailchimp)

Geography

Global

Customer

Small businesses, mid-market businesses, and accounting/bookkeeping professionals

Role

SaaS platform operator and payments/embedded-finance enabler

Revenue share

55.2%

Side-by-side metrics

Apple Inc.
Intuit Inc.
Ticker / Exchange
AAPL - The Nasdaq Stock Market LLC
INTU - NASDAQ
Market cap (USD)
$4.6T
$84B
Gross margin (TTM)
47.9%
81%
Operating margin (TTM)
32.6%
27.5%
Net margin (TTM)
27.2%
21.9%
Sector
Technology
Technology
Industry
Consumer Electronics
Software - Application
HQ country
US
US
Primary segment
iPhone
Global Business Solutions
Market structure
Oligopoly
Oligopoly
Market share
20%-22% (estimated)
n/a
HHI estimate
n/a
n/a
Pricing power
Strong
Strong
Moat score
91 / 100
76 / 100
Moat domains
Network, Demand, Supply
Demand, Network, Supply, Legal
Last update
2026-05-26
2026-05-26

Moat coverage

Shared moat types

Ecosystem ComplementsBrand TrustSuite BundlingData Workflow Lockin

Apple Inc. strengths

Supply Chain ControlKeystone ComponentSwitching Costs GeneralDefault OS Gateway

Intuit Inc. strengths

Distribution ControlCompliance AdvantageTwo Sided NetworkData Network Effects

Segment mix

Apple Inc. segments

Full profile >

iPhone

Oligopoly

55.8%

Mac

Oligopoly

6.6%

iPad

Oligopoly

6.1%

Wearables, Home and Accessories

Oligopoly

7.6%

Services

Quasi-Monopoly

23.9%

Intuit Inc. segments

Full profile >

Global Business Solutions

Oligopoly

55.2%

TurboTax Consumer Tax

Oligopoly

30.1%

Credit Karma

Competitive

11.1%

ProTax

Oligopoly

3.6%

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

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Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

View expansion-stage stocks

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.