VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

NO ADVICE

Wednesday, January 14, 2026

Stock Comparison

Kimberly-Clark Corporation vs Reckitt Benckiser Group plc

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Kimberly-Clark Corporation

KMB · New York Stock Exchange

Market cap (USD)$32.5B
Gross margin (TTM)
Operating margin (TTM)
Net margin (TTM)
SectorConsumer
Industry
CountryUS
Data as of2026-01-12
Moat score
61/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Kimberly-Clark Corporation's moat claims, evidence, and risks.

View KMB analysis

Reckitt Benckiser Group plc

RKT · London Stock Exchange

Market cap (USD)$41.5B
Gross margin (TTM)60.6%
Operating margin (TTM)19.2%
Net margin (TTM)9.3%
SectorConsumer
IndustryHousehold & Personal Products
CountryGB
Data as of2025-12-28
Moat score
63/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Reckitt Benckiser Group plc's moat claims, evidence, and risks.

View RKT analysis

Comparison highlights

  • Moat score gap: Reckitt Benckiser Group plc leads (63 / 100 vs 61 / 100 for Kimberly-Clark Corporation).
  • Segment focus: Kimberly-Clark Corporation has 3 segments (54.9% in North America); Reckitt Benckiser Group plc has 3 segments (70.8% in Core Reckitt).
  • Moat breadth: Kimberly-Clark Corporation has 4 moat types across 2 domains; Reckitt Benckiser Group plc has 5 across 3.

Primary market context

Kimberly-Clark Corporation

North America

Market

North American consumer and professional hygiene products (personal care, consumer tissue, and away-from-home hygiene)

Geography

North America

Customer

Consumers and commercial facilities via retail/e-commerce and distributors

Role

Branded manufacturer and marketer

Revenue share

54.9%

Reckitt Benckiser Group plc

Core Reckitt

Market

Branded consumer health and hygiene (self-care OTC, intimate wellness, germ protection, household care)

Geography

Global

Customer

Consumers via mass retail, e-commerce and pharmacy channels

Role

Branded consumer goods manufacturer / brand owner

Revenue share

70.8%

Side-by-side metrics

Kimberly-Clark Corporation
Reckitt Benckiser Group plc
Ticker / Exchange
KMB - New York Stock Exchange
RKT - London Stock Exchange
Market cap (USD)
$32.5B
$41.5B
Gross margin (TTM)
n/a
60.6%
Operating margin (TTM)
n/a
19.2%
Net margin (TTM)
n/a
9.3%
Sector
Consumer
Consumer
Industry
n/a
Household & Personal Products
HQ country
US
GB
Primary segment
North America
Core Reckitt
Market structure
Oligopoly
Oligopoly
Market share
n/a
n/a
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
61 / 100
63 / 100
Moat domains
Demand, Supply
Demand, Legal, Supply
Last update
2026-01-12
2025-12-28

Moat coverage

Shared moat types

Brand TrustScale Economies Unit Cost

Kimberly-Clark Corporation strengths

Distribution ControlCapex Knowhow Scale

Reckitt Benckiser Group plc strengths

Regulated Standards PipeScope EconomiesDesign In Qualification

Segment mix

Kimberly-Clark Corporation segments

Full profile >

North America

Oligopoly

54.9%

International Personal Care

Oligopoly

28.5%

International Family Care and Professional

Oligopoly

16.6%

Reckitt Benckiser Group plc segments

Full profile >

Core Reckitt

Oligopoly

70.8%

Essential Home

Competitive

14.3%

Mead Johnson Nutrition

Oligopoly

14.9%

Want the full wide moat stocks list?

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.