VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

Stock Comparison

Baidu, Inc. vs SAP SE

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Baidu, Inc.

9888 · The Stock Exchange of Hong Kong Limited

Market cap (USD)$44.5B
Gross margin (TTM)42%
Operating margin (TTM)-5.8%
Net margin (TTM)0.3%
SectorTechnology
IndustryInternet Content & Information
CountryCN
Data as of2026-05-26
Moat score
64/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Baidu, Inc.'s moat claims, evidence, and risks.

View 9888 analysis

SAP SE

SAP · XETRA

Market cap (USD)$203.7B
Gross margin (TTM)73.2%
Operating margin (TTM)27.8%
Net margin (TTM)20%
SectorTechnology
IndustrySoftware - Application
CountryDE
Data as of2026-05-27
Moat score
66/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into SAP SE's moat claims, evidence, and risks.

View SAP analysis

Comparison highlights

  • Moat score gap: SAP SE leads (66 / 100 vs 64 / 100 for Baidu, Inc.).
  • Segment focus: Baidu, Inc. has 4 segments (52.6% in Online Marketing (Search & Feed Ads)); SAP SE has 2 segments (89.3% in Applications, Technology & Support).
  • Moat breadth: Baidu, Inc. has 10 moat types across 4 domains; SAP SE has 6 across 3.

Primary market context

Baidu, Inc.

Online Marketing (Search & Feed Ads)

Market

Chinese-language search and feed-based online marketing services

Geography

Mainland China

Customer

Advertisers (SMEs and larger enterprises) buying performance-based and feed ads

Role

Search + feed platform operator / ad marketplace

Revenue share

52.6%

SAP SE

Applications, Technology & Support

Market

Enterprise application software suites, ERP-centric cloud subscriptions, software support, and platform services

Geography

Global

Customer

Large enterprises and upper mid-market

Role

Software vendor (SaaS + on-prem support + platform)

Revenue share

89.3%

Side-by-side metrics

Baidu, Inc.
SAP SE
Ticker / Exchange
9888 - The Stock Exchange of Hong Kong Limited
SAP - XETRA
Market cap (USD)
$44.5B
$203.7B
Gross margin (TTM)
42%
73.2%
Operating margin (TTM)
-5.8%
27.8%
Net margin (TTM)
0.3%
20%
Sector
Technology
Technology
Industry
Internet Content & Information
Software - Application
HQ country
CN
DE
Primary segment
Online Marketing (Search & Feed Ads)
Applications, Technology & Support
Market structure
Oligopoly
Oligopoly
Market share
42%-47% (reported)
n/a
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
64 / 100
66 / 100
Moat domains
Demand, Network, Supply, Legal
Demand, Network, Legal
Last update
2026-05-26
2026-05-27

Moat coverage

Shared moat types

Brand TrustEcosystem ComplementsData Workflow Lockin

Baidu, Inc. strengths

Habit DefaultCapex Knowhow ScaleLearning Curve YieldRegulated Standards PipeContent Rights CurrencyScale Economies Unit CostData Network Effects

SAP SE strengths

Suite BundlingLong Term ContractsCompliance Advantage

Segment mix

Baidu, Inc. segments

Full profile >

Online Marketing (Search & Feed Ads)

Oligopoly

52.6%

AI Cloud (IaaS/PaaS/SaaS + GenAI APIs)

Oligopoly

15.3%

Intelligent Driving & Other Growth Initiatives

Oligopoly

11%

iQIYI (Online Entertainment)

Oligopoly

21.1%

SAP SE segments

Full profile >

Applications, Technology & Support

Oligopoly

89.3%

Core Services

Competitive

10.7%

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

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Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.