VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Auto Trader Group plc vs BRP Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Auto Trader Group plc
AUTO · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Auto Trader Group plc's moat claims, evidence, and risks.
View AUTO analysisBRP Inc.
DOO · Toronto Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Comparison highlights
- Moat score gap: Auto Trader Group plc leads (96 / 100 vs 74 / 100 for BRP Inc.).
- Segment focus: Auto Trader Group plc has 2 segments (93.3% in Autotrader (UK automotive marketplace & data platform)); BRP Inc. has 4 segments (55% in Powersports - Year-Round Products).
- Primary market structure: Quasi-Monopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Auto Trader Group plc has 4 moat types across 2 domains; BRP Inc. has 4 across 2.
Primary market context
Auto Trader Group plc
Autotrader (UK automotive marketplace & data platform)
UK digital automotive marketplace (new & used) with retailer advertising/data products
United Kingdom
Consumers, vehicle retailers, OEMs/advertising agencies
Two-sided marketplace + advertising/data & workflow tools
93.3%
BRP Inc.
Powersports - Year-Round Products
ATV and recreational/utility side-by-side vehicles (SSV/UTV); 3-wheeled on-road vehicles
Global (heavy North America exposure)
Consumers and utility/commercial users
OEM
55%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Auto Trader Group plc strengths
BRP Inc. strengths
Segment mix
Auto Trader Group plc segments
Full profile >Autotrader (UK automotive marketplace & data platform)
Quasi-Monopoly
Autorama (vehicle leasing marketplace)
Competitive
BRP Inc. segments
Full profile >Powersports - Year-Round Products
Oligopoly
Powersports - Seasonal Products
Oligopoly
Powersports - Parts, Accessories & Apparel; OEM Engines & Gearboxes
Competitive
Marine Boats Businesses (Divestiture/Discontinued)
Competitive
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.