VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Auto Trader Group plc vs Reckitt Benckiser Group plc
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Auto Trader Group plc
AUTO · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Auto Trader Group plc's moat claims, evidence, and risks.
View AUTO analysisReckitt Benckiser Group plc
RKT · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Reckitt Benckiser Group plc's moat claims, evidence, and risks.
View RKT analysisComparison highlights
- Moat score gap: Auto Trader Group plc leads (96 / 100 vs 63 / 100 for Reckitt Benckiser Group plc).
- Segment focus: Auto Trader Group plc has 2 segments (93.3% in Autotrader (UK automotive marketplace & data platform)); Reckitt Benckiser Group plc has 3 segments (70.8% in Core Reckitt).
- Primary market structure: Quasi-Monopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Auto Trader Group plc has 4 moat types across 2 domains; Reckitt Benckiser Group plc has 5 across 3.
Primary market context
Auto Trader Group plc
Autotrader (UK automotive marketplace & data platform)
UK digital automotive marketplace (new & used) with retailer advertising/data products
United Kingdom
Consumers, vehicle retailers, OEMs/advertising agencies
Two-sided marketplace + advertising/data & workflow tools
93.3%
Reckitt Benckiser Group plc
Core Reckitt
Branded consumer health and hygiene (self-care OTC, intimate wellness, germ protection, household care)
Global
Consumers via mass retail, e-commerce and pharmacy channels
Branded consumer goods manufacturer / brand owner
70.8%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Auto Trader Group plc strengths
Reckitt Benckiser Group plc strengths
Segment mix
Auto Trader Group plc segments
Full profile >Autotrader (UK automotive marketplace & data platform)
Quasi-Monopoly
Autorama (vehicle leasing marketplace)
Competitive
Reckitt Benckiser Group plc segments
Full profile >Core Reckitt
Oligopoly
Essential Home
Competitive
Mead Johnson Nutrition
Oligopoly
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.