VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Auto Trader Group plc vs Yum China Holdings, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Auto Trader Group plc
AUTO · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Auto Trader Group plc's moat claims, evidence, and risks.
View AUTO analysisYum China Holdings, Inc.
YUMC · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Yum China Holdings, Inc.'s moat claims, evidence, and risks.
View YUMC analysisComparison highlights
- Moat score gap: Auto Trader Group plc leads (96 / 100 vs 75 / 100 for Yum China Holdings, Inc.).
- Segment focus: Auto Trader Group plc has 2 segments (93.3% in Autotrader (UK automotive marketplace & data platform)); Yum China Holdings, Inc. has 3 segments (75.3% in KFC).
- Primary market structure: Quasi-Monopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Auto Trader Group plc has 4 moat types across 2 domains; Yum China Holdings, Inc. has 7 across 3.
Primary market context
Auto Trader Group plc
Autotrader (UK automotive marketplace & data platform)
UK digital automotive marketplace (new & used) with retailer advertising/data products
United Kingdom
Consumers, vehicle retailers, OEMs/advertising agencies
Two-sided marketplace + advertising/data & workflow tools
93.3%
Yum China Holdings, Inc.
KFC
Quick-service restaurants (QSR), chicken-focused, in China
China
Consumers (end-users) via dine-in, takeaway and delivery
Brand owner/operator (company-owned + franchised restaurants)
75.3%
Side-by-side metrics
Moat coverage
Shared moat types
Auto Trader Group plc strengths
Yum China Holdings, Inc. strengths
Segment mix
Auto Trader Group plc segments
Full profile >Autotrader (UK automotive marketplace & data platform)
Quasi-Monopoly
Autorama (vehicle leasing marketplace)
Competitive
Yum China Holdings, Inc. segments
Full profile >KFC
Oligopoly
Pizza Hut
Competitive
All Other Segments (Emerging brands, delivery & e-commerce)
Competitive
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.