VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Thursday, January 1, 2026
Stock Comparison
Booking Holdings Inc. vs Marriott International, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Booking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisMarriott International, Inc.
MAR · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Marriott International, Inc.'s moat claims, evidence, and risks.
View MAR analysisComparison highlights
- Moat score gap: Booking Holdings Inc. leads (77 / 100 vs 72 / 100 for Marriott International, Inc.).
- Segment focus: Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)); Marriott International, Inc. has 2 segments.
- Primary market structure: Oligopoly vs Competitive. Pricing power: Moderate vs Moderate.
- Moat breadth: Booking Holdings Inc. has 5 moat types across 4 domains; Marriott International, Inc. has 4 across 3.
Primary market context
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
Marriott International, Inc.
U.S. & Canada Lodging Platform
Branded hotel franchising & management platform (including loyalty and reservation systems)
U.S. & Canada
Two-sided: travelers (guests) and hotel owners (franchisees/owners of managed properties)
Brand owner / franchisor / manager; operator of reservation, loyalty, and marketing systems
Side-by-side metrics
Moat coverage
Shared moat types
Booking Holdings Inc. strengths
Marriott International, Inc. strengths
Segment mix
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
Marriott International, Inc. segments
Full profile >U.S. & Canada Lodging Platform
Competitive
International Lodging Platform
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.