VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

Stock Comparison

Diageo plc vs Heineken N.V.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Diageo plc

DGE · London Stock Exchange

Market cap (USD)$48.3B
Gross margin (TTM)60.1%
Operating margin (TTM)28.1%
Net margin (TTM)15%
SectorConsumer
IndustryBeverages - Wineries & Distilleries
CountryGB
Data as of2026-04-25
Moat score
58/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Diageo plc's moat claims, evidence, and risks.

View DGE analysis

Heineken N.V.

HEIA · Euronext Amsterdam

Market cap (USD)$46.1B
Gross margin (TTM)22.3%
Operating margin (TTM)11.9%
Net margin (TTM)4.8%
SectorConsumer
IndustryBeverages - Alcoholic
CountryNL
Data as of2025-12-28
Moat score
65/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Heineken N.V.'s moat claims, evidence, and risks.

View HEIA analysis

Comparison highlights

  • Moat score gap: Heineken N.V. leads (65 / 100 vs 58 / 100 for Diageo plc).
  • Segment focus: Diageo plc has 5 segments (39.6% in North America); Heineken N.V. has 4 segments (38.7% in Europe).
  • Moat breadth: Diageo plc has 4 moat types across 2 domains; Heineken N.V. has 5 across 2.

Primary market context

Diageo plc

North America

Market

North American premium spirits, tequila, whisky, vodka, RTD and Guinness beer

Geography

United States and Canada

Customer

Wholesalers, distributors, retailers, on-trade accounts, control boards and consumers

Role

Brand owner, producer/importer, marketer and route-to-consumer orchestrator

Revenue share

39.6%

Heineken N.V.

Europe

Market

Beer, cider and beyond-beer alcoholic beverages

Geography

Europe

Customer

Consumers via on-trade (bars/restaurants) and off-trade (retail/wholesale)

Role

Brewer / brand owner / route-to-market operator

Revenue share

38.7%

Side-by-side metrics

Diageo plc
Heineken N.V.
Ticker / Exchange
DGE - London Stock Exchange
HEIA - Euronext Amsterdam
Market cap (USD)
$48.3B
$46.1B
Gross margin (TTM)
60.1%
22.3%
Operating margin (TTM)
28.1%
11.9%
Net margin (TTM)
15%
4.8%
Sector
Consumer
Consumer
Industry
Beverages - Wineries & Distilleries
Beverages - Alcoholic
HQ country
GB
NL
Primary segment
North America
Europe
Market structure
Oligopoly
Oligopoly
Market share
n/a
n/a
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
58 / 100
65 / 100
Moat domains
Demand, Supply
Demand, Supply
Last update
2026-04-25
2025-12-28

Moat coverage

Shared moat types

Brand TrustDistribution Control

Diageo plc strengths

Habit DefaultScope Economies

Heineken N.V. strengths

Scale Economies Unit CostData Workflow LockinOperational Excellence

Segment mix

Diageo plc segments

Full profile >

North America

Oligopoly

39.6%

Europe

Competitive

24%

Asia Pacific

Competitive

18.1%

Latin America and Caribbean

Oligopoly

9.2%

Africa

Competitive

9.1%

Heineken N.V. segments

Full profile >

Europe

Oligopoly

38.7%

Americas

Oligopoly

34%

Africa & Middle East

Oligopoly

13.5%

Asia Pacific

Oligopoly

13.8%

Want the full wide moat stocks list?

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.