VOL. XCIV, NO. 247

★ A CURATED DIRECTORY OF FINANCIAL TOOLS ★

PRICE: 5 CENTS

Wednesday, December 10, 2025

Tool Comparison

Addepar vs Similarweb comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Addepar adds Wealth Management, Portfolio, Portfolio Accounting / Book of Record, Client & Investor Reporting, Alternatives / Capital Calls & Distributions, Householding & Multi-Entity, Client Portal & Mobile App, Fee Billing & Invoicing, Rebalancing & Trading, Model Portfolios & Sleeves, Tax Lots / Lot Optimization, and Broker Connectors coverage that Similarweb skips.

Similarweb includes App & Website Traffic, and Sheets / Excel Add-ins categories that Addepar omits.

Similarweb keeps a free entry point that Addepar lacks.

Addepar ships a mobile app. Similarweb is web/desktop only.

In depth comparison

Addepar

addepar.com

Enterprise multi-product wealth & investment management platform used by RIAs, family offices, private banks and institutions to aggregate multi-asset, multi-entity portfolios and deliver portfolio accounting, analytics, trading, reporting and client portal experiences on a single data model. Capabilities such as Addepar Trading, Navigator, Alts Data Management, and premium market/benchmark feeds are licensed as separate modules or data packages, and the open API is available only to firms with an active Addepar subscription. Included vs premium market data feeds (e.g., ICE Pricing vs Private Fund Benchmarks) are explicitly labeled in the Integration Center.[0,7,8,9,10,11]

Platforms

WebMobileAPI

Pricing

Subscription

Quick highlights

Multi-product web and data platform for wealth managers, family offices, private banks and institutions, aggregating “every ownable asset” across 50+ markets worldwide into a single source of truth for even the most complex portfolios.
Comprehensive, customizable portfolio reporting and dashboards that can combine any asset class or currency, with drag-and-drop templates, firm-branded layouts and client-ready visualizations for different stakeholder audiences.[1,15]
Data aggregation from custodians such as Fidelity and Schwab plus leading market data providers, with the option to manually manage holdings so private investments like real estate and private equity can be viewed alongside publicly traded securities.
Broad multi-asset security model supporting stocks, bonds, ETFs, mutual funds, closed-end funds, currencies, real estate, private funds, hedge funds, options, futures, digital assets and generic custom assets via rich model types.
Integrated market-data feeds including ICE end-of-day pricing for global equities, mutual funds, ETFs and related security types, plus FX rates, reference data, benchmarks, constituents and other datasets—some included with Addepar and others licensed as premium feeds.[9,10]

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Similarweb

similarweb.com

Hands-on review

Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.

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Where they differ

Addepar

Distinct strengths include:

Multi-product web and data platform for wealth managers, family offices, private banks and institutions, aggregating “every ownable asset” across 50+ markets worldwide into a single source of truth for even the most complex portfolios.
Comprehensive, customizable portfolio reporting and dashboards that can combine any asset class or currency, with drag-and-drop templates, firm-branded layouts and client-ready visualizations for different stakeholder audiences.[1,15]
Data aggregation from custodians such as Fidelity and Schwab plus leading market data providers, with the option to manually manage holdings so private investments like real estate and private equity can be viewed alongside publicly traded securities.
Broad multi-asset security model supporting stocks, bonds, ETFs, mutual funds, closed-end funds, currencies, real estate, private funds, hedge funds, options, futures, digital assets and generic custom assets via rich model types.

Similarweb

Distinct strengths include:

App & Website Traffic Sheets / Excel Add-ins

Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.

Feature-by-feature breakdown

Attribute	Addepar	Similarweb
Categories Which research workflows each platform targets	Shared: Data Visualizations, Data APIs, APIs & SDKs Unique: Wealth Management, Portfolio, Portfolio Accounting / Book of Record, Client & Investor Reporting, Alternatives / Capital Calls & Distributions, Householding & Multi-Entity, Client Portal & Mobile App, Fee Billing & Invoicing, Rebalancing & Trading, Model Portfolios & Sleeves, Tax Lots / Lot Optimization, Broker Connectors	Shared: Data Visualizations, Data APIs, APIs & SDKs Unique: App & Website Traffic, Sheets / Excel Add-ins
Asset types Supported asset classes and universes	Stocks, Bonds, ETFs, Mutual Funds, Closed-End Funds, Funds, Currencies, Private Funds, Real Estate, Options, Futures, Cryptos	Other
Experience levels Who each product is built for	Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile, API	Web, API
Pricing High-level pricing models	Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique Multi-product web and data platform for wealth managers, family offices, private banks and institutions, aggregating “every ownable asset” across 50+ markets worldwide into a single source of truth for even the most complex portfolios. Comprehensive, customizable portfolio reporting and dashboards that can combine any asset class or currency, with drag-and-drop templates, firm-branded layouts and client-ready visualizations for different stakeholder audiences.[1,15] Data aggregation from custodians such as Fidelity and Schwab plus leading market data providers, with the option to manually manage holdings so private investments like real estate and private equity can be viewed alongside publicly traded securities. Broad multi-asset security model supporting stocks, bonds, ETFs, mutual funds, closed-end funds, currencies, real estate, private funds, hedge funds, options, futures, digital assets and generic custom assets via rich model types. Integrated market-data feeds including ICE end-of-day pricing for global equities, mutual funds, ETFs and related security types, plus FX rates, reference data, benchmarks, constituents and other datasets—some included with Addepar and others licensed as premium feeds.[9,10] Portfolio trading and rebalancing (Addepar Trading) uses aggregated Addepar data to align portfolios to target models and rebalance across accounts, households or entire books of business, with a drift-monitoring widget now available directly in dashboards for Trading clients.[0,13]	Unique Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool. APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports. Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly. Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads. Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports. Dashboard and table exports in Excel, PDF, PPT, and PNG formats.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Addepar and Similarweb both support?

Both platforms cover Data Visualizations, Data APIs, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Similarweb offers a free entry point, while Addepar requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Addepar ships a dedicated mobile experience, while Similarweb focuses on web or desktop access.

What unique strengths set the two platforms apart?

Addepar differentiates itself with Multi-product web and data platform for wealth managers, family offices, private banks and institutions, aggregating “every ownable asset” across 50+ markets worldwide into a single source of truth for even the most complex portfolios., Comprehensive, customizable portfolio reporting and dashboards that can combine any asset class or currency, with drag-and-drop templates, firm-branded layouts and client-ready visualizations for different stakeholder audiences.[1,15], and Data aggregation from custodians such as Fidelity and Schwab plus leading market data providers, with the option to manually manage holdings so private investments like real estate and private equity can be viewed alongside publicly traded securities., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..

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