Ahrefs adds App & Website Traffic coverage that BizToc skips.
VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
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Sunday, October 19, 2025
Head-to-head
Ahrefs vs BizToc comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
BizToc includes News, Reddit, and Data APIs categories that Ahrefs omits.
Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..
BizToc is known for: ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites., Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks., and ‘Imagery’ (NewsWall): latest business news in pictures..
BizToc offers mobile access, which Ahrefs skips.
Ahrefs
ahrefs.com
Hands-on review
A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.
Categories
Platforms
Web
API
Pricing
Free
Subscription
Quick highlights
- Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
- Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
- Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
- Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
- API v3 is included with Enterprise plans (with limited test queries available to all users).
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BizToc
biztoc.com
Single‑page, real‑time business & finance news aggregator created by Thomas Marban and backed by Mark Cuban. Includes a chronological 'Wire', image‑driven 'Imagery' view, search, customizable grid, dark mode, RSS, an official REST API via RapidAPI, a ChatGPT plugin entry, and OpenBB integration.
Categories
Platforms
Web
Mobile
Desktop
API
Pricing
Free
Subscription
Quick highlights
- ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
- Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
- ‘Imagery’ (NewsWall): latest business news in pictures.
- Customization: dark mode and configurable news grid; site‑wide search.
- Distribution: RSS feed + iOS app (Designed for iPad/iPhone/Mac), Chrome extension.
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Overlap
Shared focus areas
1 overlapBoth tools cover this research theme.
Where they differ
Ahrefs
Distinct strengths include:
- Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
- Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
- Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
- Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
BizToc
Distinct strengths include:
- ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
- Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
- ‘Imagery’ (NewsWall): latest business news in pictures.
- Customization: dark mode and configurable news grid; site‑wide search.
Feature-by-feature breakdown
| Attribute | Ahrefs | BizToc |
|---|---|---|
Categories Which research workflows each platform targets | Shared: APIs & SDKs Unique: App & Website Traffic | Shared: APIs & SDKs Unique: News, Reddit, Data APIs |
Asset types Supported asset classes and universes | Other | Stocks, ETFs, Options, Futures, Bonds, Commodities, Currencies, Cryptos, Mutual Funds |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, Mobile, Desktop, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Yes | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do Ahrefs and BizToc both support?
Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Ahrefs and BizToc require subscriptions?
Both Ahrefs and BizToc keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
BizToc ships a dedicated mobile experience, while Ahrefs focuses on web or desktop access.
What unique strengths set the two platforms apart?
Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas BizToc stands out for ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites., Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks., and ‘Imagery’ (NewsWall): latest business news in pictures..
Keep exploring
Stay on top of related tools
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Related categories
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.