VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View AhrefsView USAspendingBack to Home

Head-to-head

Ahrefs vs USAspending comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that USAspending skips.

USAspending includes Data APIs, Data Visualizations, Videos, and Other categories that Ahrefs omits.

Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..

USAspending is known for: Advanced Search & profiles across awards, recipients, agencies, federal accounts; filters include date, place of performance, NAICS/PSC, Assistance Listing (formerly CFDA), DEFC for COVID/infrastructure., Spending Explorer and Agency/Federal Account profiles for top‑down views of obligations/outlays and drill‑downs by budget hierarchy., and Public REST API that powers the website (GET & POST endpoints; JSON responses); tutorial and contracts for commonly used endpoints..

Ahrefs logo

Ahrefs

ahrefs.com

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

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USAspending logo

USAspending

usaspending.gov

Official U.S. federal spending open‑data portal mandated by the DATA Act and operated by Treasury’s Bureau of the Fiscal Service. The public REST API powers the site (GET/POST endpoints, JSON responses). Data refreshes daily after a nightly pipeline; underlying source systems update on different cadences (e.g., monthly for Files A/B/C via the DATA Act Broker; next‑day for FPDS contracts; FABS within 2 weeks; FSRS subawards by month‑end; GTAS monthly). Bulk downloads and archives are available for awards back to FY2008.

Platforms

Web
API

Pricing

Free

Quick highlights

  • Advanced Search & profiles across awards, recipients, agencies, federal accounts; filters include date, place of performance, NAICS/PSC, Assistance Listing (formerly CFDA), DEFC for COVID/infrastructure.
  • Spending Explorer and Agency/Federal Account profiles for top‑down views of obligations/outlays and drill‑downs by budget hierarchy.
  • Public REST API that powers the website (GET & POST endpoints; JSON responses); tutorial and contracts for commonly used endpoints.
  • Bulk data: Award Data Archive (pre‑generated, by agency/fiscal year), Custom Award Data, Custom Account Data, and full Database Download.
  • Award coverage: contracts, contract IDVs, grants, direct payments, loans, insurance, other financial assistance; prime awards and subawards (FSRS).

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Ahrefs

Distinct strengths include:

App & Website Traffic
  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

USAspending

Distinct strengths include:

Data APIs
Data Visualizations
Videos
Other
  • Advanced Search & profiles across awards, recipients, agencies, federal accounts; filters include date, place of performance, NAICS/PSC, Assistance Listing (formerly CFDA), DEFC for COVID/infrastructure.
  • Spending Explorer and Agency/Federal Account profiles for top‑down views of obligations/outlays and drill‑downs by budget hierarchy.
  • Public REST API that powers the website (GET & POST endpoints; JSON responses); tutorial and contracts for commonly used endpoints.
  • Bulk data: Award Data Archive (pre‑generated, by agency/fiscal year), Custom Award Data, Custom Account Data, and full Database Download.

Feature-by-feature breakdown

AttributeAhrefsUSAspending
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Data APIs, Data Visualizations, Videos, Other

Asset types

Supported asset classes and universes

Other

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • Advanced Search & profiles across awards, recipients, agencies, federal accounts; filters include date, place of performance, NAICS/PSC, Assistance Listing (formerly CFDA), DEFC for COVID/infrastructure.
  • Spending Explorer and Agency/Federal Account profiles for top‑down views of obligations/outlays and drill‑downs by budget hierarchy.
  • Public REST API that powers the website (GET & POST endpoints; JSON responses); tutorial and contracts for commonly used endpoints.
  • Bulk data: Award Data Archive (pre‑generated, by agency/fiscal year), Custom Award Data, Custom Account Data, and full Database Download.
  • Award coverage: contracts, contract IDVs, grants, direct payments, loans, insurance, other financial assistance; prime awards and subawards (FSRS).
  • Entity identifiers: UEI (replaced DUNS on Apr 4, 2022) used for recipients as the governmentwide identifier (via SAM.gov).
Tested

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Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do Ahrefs and USAspending both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and USAspending require subscriptions?

Both Ahrefs and USAspending keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Ahrefs and USAspending?

Both Ahrefs and USAspending prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas USAspending stands out for Advanced Search & profiles across awards, recipients, agencies, federal accounts; filters include date, place of performance, NAICS/PSC, Assistance Listing (formerly CFDA), DEFC for COVID/infrastructure., Spending Explorer and Agency/Federal Account profiles for top‑down views of obligations/outlays and drill‑downs by budget hierarchy., and Public REST API that powers the website (GET & POST endpoints; JSON responses); tutorial and contracts for commonly used endpoints..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Recommended tools

These profiles share overlapping coverage with both sides of this matchup.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.