VOL. XCIV, NO. 247

★ A CURATED DIRECTORY OF FINANCIAL TOOLS ★

PRICE: 5 CENTS

Thursday, December 11, 2025

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Tool Comparison

BizToc vs Masttro comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

BizToc adds News, and Reddit coverage that Masttro skips.

Masttro includes Wealth Management, Portfolio Accounting / Book of Record, Client & Investor Reporting, Householding & Multi-Entity, Alternatives / Capital Calls & Distributions, Client Portal & Mobile App, Document Vault & e-Signature, Model Portfolios & Sleeves, Portfolio, Custom Dashboards, Broker Connectors, and Audit Trail / Supervision categories that BizToc omits.

BizToc has a free tier, while Masttro requires a paid plan.

In depth comparison

BizToc

biztoc.com

Single‑page, real‑time business & finance news aggregator created by Thomas Marban and backed by Mark Cuban. Includes a chronological 'Wire', image‑driven 'Imagery' view, search, customizable grid, dark mode, RSS, an official REST API via RapidAPI, a ChatGPT plugin entry, and OpenBB integration.

Platforms

WebMobileDesktopAPI

Pricing

FreeSubscription

Quick highlights

‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
‘Imagery’ (NewsWall): latest business news in pictures.
Customization: dark mode and configurable news grid; site‑wide search.
Distribution: RSS feed + iOS app (Designed for iPad/iPhone/Mac), Chrome extension.

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Masttro

masttro.com

Full‑stack wealth OS for UHNW‑focused family offices, RIAs, private banks, and professional services firms. Combines 650+ direct custodian data feeds, multi‑entity portfolio analytics, alternatives lifecycle automation, cash management, compliance, secure client portals, and conversational AI across web and mobile. Licensing is fixed, non‑AUM annual subscription priced by client scope and configuration.

Platforms

WebMobileAPI

Pricing

Subscription

Quick highlights

Unified wealth OS for UHNW family offices, multi-family offices, wealth advisors, institutions, and professional services firms, delivering a single, accurate view of total net worth across all assets, geographies, currencies, and entity structures.
Direct data aggregation from 650+ proprietary custodian feeds (no screen scraping or third-party intermediaries), powering verified daily transaction and position data across bankable and non-bankable assets.
Supports a wide range of asset classes and entity structures—including traditional securities (cash, bonds, mutual funds, public equities), alternatives (direct investments, private equity, hedge funds, venture capital, private credit), real estate, and lifestyle assets such as art, jewelry, and vehicles.
Portfolio Management and Consolidated Portfolio Analysis modules provide holistic account views, multi-custodian performance analytics, FX-aware dashboards, and integrated cash-flow projections with filtering by legal entity, family member, manager, and more.
Cash Management Registry centralizes uncategorized deposits and withdrawals, maintains detailed records of capital calls, distributions, fees, and closed-end fund cash flows, and lets users review history and export transactions for full cash-flow auditability.

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Where they differ

BizToc

Distinct strengths include:

News Reddit

‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
‘Imagery’ (NewsWall): latest business news in pictures.
Customization: dark mode and configurable news grid; site‑wide search.

Masttro

Distinct strengths include:

Unified wealth OS for UHNW family offices, multi-family offices, wealth advisors, institutions, and professional services firms, delivering a single, accurate view of total net worth across all assets, geographies, currencies, and entity structures.
Direct data aggregation from 650+ proprietary custodian feeds (no screen scraping or third-party intermediaries), powering verified daily transaction and position data across bankable and non-bankable assets.
Supports a wide range of asset classes and entity structures—including traditional securities (cash, bonds, mutual funds, public equities), alternatives (direct investments, private equity, hedge funds, venture capital, private credit), real estate, and lifestyle assets such as art, jewelry, and vehicles.
Portfolio Management and Consolidated Portfolio Analysis modules provide holistic account views, multi-custodian performance analytics, FX-aware dashboards, and integrated cash-flow projections with filtering by legal entity, family member, manager, and more.

Feature-by-feature breakdown

Attribute	BizToc	Masttro
Categories Which research workflows each platform targets	Shared: Data APIs, APIs & SDKs Unique: News, Reddit	Shared: Data APIs, APIs & SDKs Unique: Wealth Management, Portfolio Accounting / Book of Record, Client & Investor Reporting, Householding & Multi-Entity, Alternatives / Capital Calls & Distributions, Client Portal & Mobile App, Document Vault & e-Signature, Model Portfolios & Sleeves, Portfolio, Custom Dashboards, Broker Connectors, Audit Trail / Supervision
Asset types Supported asset classes and universes	Stocks, ETFs, Options, Futures, Bonds, Commodities, Currencies, Cryptos, Mutual Funds	Stocks, Bonds, Mutual Funds, Hedge Funds, Private Funds, Real Estate, Cryptos, Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Advanced
Platforms Where you can access the product	Web, Mobile, Desktop, API	Web, Mobile, API
Pricing High-level pricing models	Free, Subscription	Subscription
Key features Core capabilities called out by each vendor	Unique ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites. Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks. ‘Imagery’ (NewsWall): latest business news in pictures. Customization: dark mode and configurable news grid; site‑wide search. Distribution: RSS feed + iOS app (Designed for iPad/iPhone/Mac), Chrome extension. API: Official REST API on RapidAPI (base URL biztoc.p.rapidapi.com), with OpenBB integration; ChatGPT plugin link present on-site.	Unique Unified wealth OS for UHNW family offices, multi-family offices, wealth advisors, institutions, and professional services firms, delivering a single, accurate view of total net worth across all assets, geographies, currencies, and entity structures. Direct data aggregation from 650+ proprietary custodian feeds (no screen scraping or third-party intermediaries), powering verified daily transaction and position data across bankable and non-bankable assets. Supports a wide range of asset classes and entity structures—including traditional securities (cash, bonds, mutual funds, public equities), alternatives (direct investments, private equity, hedge funds, venture capital, private credit), real estate, and lifestyle assets such as art, jewelry, and vehicles. Portfolio Management and Consolidated Portfolio Analysis modules provide holistic account views, multi-custodian performance analytics, FX-aware dashboards, and integrated cash-flow projections with filtering by legal entity, family member, manager, and more. Cash Management Registry centralizes uncategorized deposits and withdrawals, maintains detailed records of capital calls, distributions, fees, and closed-end fund cash flows, and lets users review history and export transactions for full cash-flow auditability. Portfolio Management Center supports model portfolios, firm-wide investment policies, risk and concentration limits, diversification rules, restrictions, and user-defined blended benchmarks to monitor drift and keep portfolios within mandate.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do BizToc and Masttro both support?

Both platforms cover Data APIs, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

BizToc offers a free entry point, while Masttro requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access BizToc and Masttro?

Both BizToc and Masttro support web and mobile access, making it easy to keep tabs on research away from the desk.

What unique strengths set the two platforms apart?

BizToc differentiates itself with ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites., Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks., and ‘Imagery’ (NewsWall): latest business news in pictures., whereas Masttro stands out for Unified wealth OS for UHNW family offices, multi-family offices, wealth advisors, institutions, and professional services firms, delivering a single, accurate view of total net worth across all assets, geographies, currencies, and entity structures., Direct data aggregation from 650+ proprietary custodian feeds (no screen scraping or third-party intermediaries), powering verified daily transaction and position data across bankable and non-bankable assets., and Supports a wide range of asset classes and entity structures—including traditional securities (cash, bonds, mutual funds, public equities), alternatives (direct investments, private equity, hedge funds, venture capital, private credit), real estate, and lifestyle assets such as art, jewelry, and vehicles..

Keep exploring

Stay on top of related tools

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